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D2c Content Strategist
2 weeks ago
**What You’ll Be Responsible For**
As the D2C Content Strategist, you will own the complete digital growth engine for our D2C brands.
**What You’ll Own**
As the Content Strategist, you’ll be responsible for shaping the voice, tone, and visual storytelling of our D2C brands across all touchpoints.
**1. Performance Content**
- Build content frameworks for Meta & Google Ads
- Partner with media buying & growth team to test hooks, angles, and formats for CTR/ROAS uplift
- Plan and lead shoots, ensuring all outputs map to the performance content calendar
**2. Influencer & UGC**
- Own the influencer content strategy — from brief creation to final content QC
- Identify relevant creators and build ongoing relationships
- Guide creators on the Scrubsy voice, tone, and content style
- Lead organic social content creation for Instagram, YouTube Shorts, and other relevant platforms, aligning with monthly themes and trending formats.
**3. Organic & Platform Content**
- Oversee all content going live on platforms like Amazon, Scrubsy’s D2C site, and marketplaces
- Ensure A+ content, product images, titles, and listings are fully optimized for SEO + conversions
- Collaborate with design & growth to maintain consistency across brand assets
**4. Cross-functional Leadership**
- Work closely with Growth, Design, and Product teams to align content with monthly business priorities
- Create monthly content calendars and lead all stakeholders toward timely execution
- You’ve shipped high-performing content in a consumer-first D2C or FMCG brand
- You think deeply about why some ads work and others don’t — and love testing theories fast
- You understand the Indian consumer and can translate insights into content that performs
- You’ve worked with designers, editors, influencers, and understand what it takes to manage creative projects end to end
Pay: Up to ₹1,200,000.00 per year
**Benefits**:
- Flexible schedule
- Health insurance
- Paid sick time
- Paid time off
Schedule:
- Day shift
Supplemental Pay:
- Performance bonus
Ability to commute/relocate:
- Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- Content development: 3 years (required)
Work Location: In person