KollegeApply - Content Strategist

4 weeks ago

Gurugram, India Indo Internet Pvt Ltd Full time

Description:Job Title: Content Strategist.Department: Content & Growth.Location: [On-site].Experience: 2-5 Years in Education/EdTech Content Strategy (Preferred).We are looking for a data-driven Content Strategist who can plan, execute, and optimize high-quality website content for students exploring colleges, courses, exams, admissions, scholarships, and study options across India.The role requires a strong understanding of student decision journeys, SEO, and performance-driven content ecosystems.Key Responsibilities:- Develop and implement content strategy for key categories Exams, Colleges, Courses, Admissions, Careers.- Conduct keyword research, competitor analysis, and audience behavior study to grow organic reach.- Create content calendars mapped to academic seasons, exam schedules, and admission cycles.- Should be able to craft user-optimized content journeys.- Ensure content is accurate, verified, and compliant based on official sources (NTA, UGC, AICTE, JoSAA, State Exam Boards, etc.- Lead content performance tracking using GA4, GSC & related SEO tools; report insights regularly.- Plan and execute content updates, interlinking strategies, and ranking improvements.- Maintain strong editorial standards with consistent tone, structure, and factual correctness.- Manage and guide writers/SMEs to ensure timely delivery of high-quality content.- Contribute to lead generation and conversion-focused content improvements.Key Performance Indicators (KPIs):- Organic traffic growth (Page views, Unique Users).- Keyword ranking improvements for competitive exam & college pages.- Engagement metrics Time on page, Bounce rate, Click-through rate.- Conversion metrics Leads, CTAs, student actions.- Faster content update turnaround for exam/college content.Skill Requirements:- Strong command over education-based content and student guidance topics.- Expertise in SEO tools: Ahrefs / SEMrush / GA4 / GSC.- Ability to convert complex academic info into easy-to-understand content.- Experience with A/B testing and content performance optimization.- Excellent research, editing, and quality control skills.- Knowledge of content structures for rankings: Exam pages, Course pages, College pages, Comparisons, cutoffs, counselling updates, etc.Preferred Experience:- Prior work in EdTech or student guidance platforms (Example: Shiksha, Collegedunia, Careers360, Aglasem, etc.- Experience working with CMS, structured content modules, and high-traffic websites.- Familiarity with academic cycles and major exams: JEE, NEET, CUET, CAT, state entrance exams, etc. (ref:iimjobs.com)

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