KollegeApply - Manager - Search Engine Optimization

5 days ago

Gurugram, India Indo Internet Pvt Ltd Full time

Job Title: SEO Manager. Location: Gurugram. Experience: 3+ Years. Company: Kollegeapply. Website: www.kollegeapply.com. KollegeApply is an AI-powered platform helping students discover, compare, and apply to colleges and universities worldwide. We serve program pages, exam & scholarship content, and guided application workflows that convert discovery into applications. Role Overview- Own end-to-end organic growth: from technical SEO foundations and scalable content systems to authority building and conversion.- You'll partner with Content, Product, and Engineering to 10x qualified organic traffic and applications. Strategy & Planning:- Build the quarterly SEO roadmap aligned to admissions cycles (UG/PG intakes, exams, scholarships).- Define keyword universe (non-brand + brand), topic clusters, and internal linking architecture. Technical SEO:- Lead audits (CWV, crawl depth, orphan pages, log-file insights, faceted navigation, hreflang).- Own schema (College/Organisation, Course, FAQ, HowTo, Breadcrumb), sitemaps, robots, and canonicals.- Work with devs on Core Web Vitals, page speed budgets, lazy loading, and indexation controls. Content & Programmatic:- Brief and QA scalable templates for colleges, courses, exams, scholarships, and comparisons.- Create guidelines for E-E-A-T, fact-checking, and safe use of AI-assisted content.- Improve CTR via titles/meta tests; run ongoing on-page experiments at scale. Authority & Digital PR:- Build high-quality backlinks (edu/academic, gov, media) through content partnerships and PR.- Manage outreach calendar; maintain clean anchor and link velocity. Analytics & Reporting:- Ship weekly dashboards; track keyword ranks, SERP features, CTR, CVR to lead/application.- Translate insights into backlog items; prioritise by impact/effort. Must-haves: - Proven wins growing non-brand traffic at scale (multi-thousand URL sites). - Deep hands-on with GSC, GA4, Screaming Frog, and Ahrefs/Semrush. - Strong technical SEO (CWV, rendering, canonicals, hreflang, structured data). - Comfortable writing/QA-ing briefs and auditing content for accuracy & search intent. - SQL/Sheets fluency for analysis; can brief engineers with clear acceptance criteria. Nice-to-haves: - Experience in - Familiarity with programmatic SEO, templating, and internal link automation. - Basic HTML/CSS/JS; exposure to React/Next. - Looker Studio dashboards; Python for quick data wrangling. Success metrics (KPIs): - Organic new users: {target}% MoM in peak seasons, {target}% QoQ overall. - Non-brand share: {target}% of organic sessions. - Top 3 / Top 10 keywords: {target} / {target}. - CTR uplift: +{target}% across priority clusters. - CWV pass rate: {target}% URLs passing (mobile). If you're a self-starter whos passionate about building ventures that make a meaningful impact, come shape the future of higher education with us at Kollegeapply. (ref:iimjobs.com)

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