Digital Content Manager

6 hours ago

Gurugram Gurugram India KollegeApply Full time

Job Description Department: Content & Growth Location: [On-site] Experience: 25 Years in Education/EdTech Content Strategy (Preferred) We are looking for a data-driven Content Strategist who can plan, execute, and optimize high-quality website content for students exploring colleges, courses, exams, admissions, scholarships, and study options across India. The role requires a strong understanding of student decision journeys, SEO, and performance-driven content ecosystems. Key Responsibilities - Develop and implement content strategy for key categories Exams, Colleges, Courses, Admissions, Careers. - Conduct keyword research, competitor analysis, and audience behavior study to grow organic reach. - Create content calendars mapped to academic seasons, exam schedules, and admission cycles. - Should be able to craft user-optimized content journeys. - Ensure content is accurate, verified, and compliant based on official sources (NTA, UGC, AICTE, JoSAA, State Exam Boards, etc.). - Lead content performance tracking using GA4, GSC & related SEO tools; report insights regularly. - Plan and execute content updates, interlinking strategies, and ranking improvements. - Maintain strong editorial standards with consistent tone, structure, and factual correctness. - Manage and guide writers/SMEs to ensure timely delivery of high-quality content. - Contribute to lead generation and conversion-focused content improvements. Key Performance Indicators (KPIs) - Organic traffic growth (Page views, Unique Users) - Keyword ranking improvements for competitive exam & college pages - Engagement metrics Time on page, Bounce rate, Click-through rate - Conversion metrics Leads, CTAs, student actions - Faster content update turnaround for exam/college content Skill Requirements - Strong command over education-based content and student guidance topics - Expertise in SEO tools: Ahrefs / SEMrush / GA4 / GSC - Ability to convert complex academic info into easy-to-understand content - Experience with A/B testing and content performance optimization - Excellent research, editing, and quality control skills - Knowledge of content structures for rankings: Exam pages, Course pages, College pages, Comparisons, cutoffs, counselling updates, etc. Preferred Experience - Prior work in EdTech or student guidance platforms - Experience working with CMS, structured content modules, and high-traffic websites - Familiarity with academic cycles and major exams: JEE, NEET, CUET, CAT, state entrance exams, etc. -

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