Miraggio - Specialist - Performance Marketing
3 days ago
Specialist - Performance Marketing Key Responsibilities:1. Performance Marketing (Paid Media)- Plan, execute, and optimize paid campaigns across Meta, Google, YouTube, and emerging performance channels.- Manage budgets, track KPIs (ROAS, CAC, LTV), and ensure consistent growth.- Conduct A/B testing on creatives, targeting, and landing pages to maximize conversions.- Collaborate with design and content teams to align ads with brand storytelling.2. Conversion Rate Optimization (CRO)- Analyze user journeys on website/app and identify drop-off points.- Run A/B/multivariate experiments to improve checkout rates, cart abandonment, and funnel efficiency.- Optimize landing pages, CTAs, and user experience alongside product and design teams.3. SEO & Organic Growth- Partner with content and tech teams to execute SEO strategies (on-page, off-page, technical SEO).- Track keyword rankings, organic traffic, and conversion performance.- Optimize product listings, blogs, and collection pages for maximum visibility.4. Analytics & Growth Strategy- Track and report all marketing KPIs using GA4, Mixpanel, or similar tools.- Build attribution models and optimize budget allocation across channels.- Explore new growth channels including affiliate marketing, influencer performance campaigns, and remarketing.- Collaborate with retention/CRM teams on email, SMS, and WhatsApp campaigns to maximize customer Bachelor's degree in Marketing, Business, or related field (MBA preferred).- 5-10 years of experience in Performance/Growth Marketing for D2C or e-commerce brands.- Hands-on expertise in Meta Ads, Google Ads, and SEO tools (Ahrefs, SEMrush, Screaming Frog).- Strong analytical skills; proficiency in GA4, Looker, or similar reporting tools.- Experience with CRO tools (Hotjar, Optimizely, VWO, Google Optimize).- Ability to work cross-functionally with content, design, product, and tech teams.- A mix of creative and analytical mindset with a drive for experimentation and scaling campaigns.Why Join Miraggio:- Be part of a fast-growing, trend-forward D2C brand.- Lead campaigns that directly impact revenue and growth.- Work in a collaborative, creative, and data-driven environment.- Opportunity to grow with the brand and own critical marketing initiatives. (ref:iimjobs.com)
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