Miraggio - Specialist - Performance Marketing

1 week ago

Gurugram, India Miraggio Lifestyle Pvt. Ltd. Full time

Specialist - Performance Marketing


Key Responsibilities:


1. Performance Marketing (Paid Media)

- Plan, execute, and optimize paid campaigns across Meta, Google, YouTube, and emerging performance channels.

- Manage budgets, track KPIs (ROAS, CAC, LTV), and ensure consistent growth.

- Conduct A/B testing on creatives, targeting, and landing pages to maximize conversions.

- Collaborate with design and content teams to align ads with brand storytelling.

2. Conversion Rate Optimization (CRO)

- Analyze user journeys on website/app and identify drop-off points.

- Run A/B/multivariate experiments to improve checkout rates, cart abandonment, and funnel efficiency.

- Optimize landing pages, CTAs, and user experience alongside product and design teams.

3. SEO & Organic Growth

- Partner with content and tech teams to execute SEO strategies (on-page, off-page, technical SEO).

- Track keyword rankings, organic traffic, and conversion performance.

- Optimize product listings, blogs, and collection pages for maximum visibility.

4. Analytics & Growth Strategy

- Track and report all marketing KPIs using GA4, Mixpanel, or similar tools.

- Build attribution models and optimize budget allocation across channels.

- Explore new growth channels including affiliate marketing, influencer performance campaigns, and remarketing.

- Collaborate with retention/CRM teams on email, SMS, and WhatsApp campaigns to maximize customer Bachelor's degree in Marketing, Business, or related field (MBA preferred).

- 5-10 years of experience in Performance/Growth Marketing for D2C or e-commerce brands.

- Hands-on expertise in Meta Ads, Google Ads, and SEO tools (Ahrefs, SEMrush, Screaming Frog).

- Strong analytical skills; proficiency in GA4, Looker, or similar reporting tools.

- Experience with CRO tools (Hotjar, Optimizely, VWO, Google Optimize).

- Ability to work cross-functionally with content, design, product, and tech teams.

- A mix of creative and analytical mindset with a drive for experimentation and scaling campaigns.

Why Join Miraggio:

- Be part of a fast-growing, trend-forward D2C brand.

- Lead campaigns that directly impact revenue and growth.

- Work in a collaborative, creative, and data-driven environment.

- Opportunity to grow with the brand and own critical marketing initiatives.

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