Apply Now Performance Marketing Specialist

3 weeks ago


Gurugram Gurugram India CARS24 Full time

Job Description What Will You Drive As a Performance Marketing Specialist, you'll take ownership of end-to-end paid marketing campaigns to drive leads, traffic, and conversions across CARS24's digital ecosystem. You will: Plan, execute, and optimize performance campaigns across Google, Meta, YouTube, and other paid platforms. Monitor, analyze, and improve KPIs such as CTR, CPA, CVR, and ROAS. Manage and optimize ad budgets to achieve maximum ROI. Run A/B tests on creatives, ad copies, and landing pages to improve conversion performance. Collaborate closely with creative, product, and analytics teams to align campaigns with business objectives. Track, report, and present actionable insights to leadership to drive strategic decisions. Stay ahead of digital marketing trends, tools, and emerging technologies to keep campaigns innovative and impactful. Who Are We Looking For 35 years of hands-on experience in performance or digital marketing, preferably in consumer tech, e-commerce, or high-growth startups. Strong expertise in Google Ads, Meta Ads Manager, and YouTube campaigns. Working knowledge of Google Analytics, Appsflyer, Data Studio, or similar attribution tools. High proficiency in Excel/Google Sheets for campaign analysis and reporting. Strong analytical mindset with the ability to draw insights from data and convert them into action plans. Excellent communication, problem-solving, and project management skills. A go-getter who thrives in a fast-paced, experimental, and performance-focused culture.



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