Performance Marketing Executive

4 weeks ago

Gurugram Gurugram India Astroera Full time

Job Description About Us Astroera is a leading digital platform offering instant access to verified astrologers through chat and call consultations. Our mission is to combine ancient astrological wisdom with modern technology, making guidance accessible anytime, anywhere. We are now looking for a Performance Marketing Executive who can scale our digital campaigns, boost app installs, and maximise ROAS through strategic paid marketing efforts. Key Responsibilities - Plan, execute, and optimise paid campaigns across Google Ads, Meta Ads, and other relevant ad platforms. - Drive app installs and high-quality user acquisition with a focus on maximising ROAS. - Develop and manage multiple campaigns for different audience segments, geographies, and platforms. - Conduct A/B testing of ad creatives, targeting, and bidding strategies to improve performance. - Use analytics tools (Google Analytics, Firebase, Appsflyer, Mixpanel, etc.) to monitor user behaviour and campaign impact. - Identify opportunities for campaign improvement through audience insights, funnel analysis, and market trends. - Create performance reports and share actionable insights with the marketing team. - Collaborate with the creative team to develop engaging ad creatives and messaging aligned with the brand voice. - Stay updated on digital marketing trends, competitor strategies, and platform updates to ensure best practices. Requirements - 24 years of proven experience in performance marketing for mobile apps or online services. - Hands-on experience with Google Ads (Search, Display, UAC), Meta Ads (Facebook, Instagram), and at least one additional platform (TikTok Ads, Snapchat Ads, etc.). - Strong understanding of CPI, CPA, ROAS, CTR, and other performance metrics. - Proficiency in analytics & tracking tools like Google Analytics, Firebase, Appsflyer, Adjust, Mixpanel, etc. - Experience in app install campaigns and scaling mobile user acquisition. - Ability to create data-driven strategies and optimise campaigns for better results. - Strong analytical skills and attention to detail. - Knowledge of astrology or interest in the domain will be a plus. - Certification in Google Ads or Facebook is a plus. - Knowledge of marketing funnels, lead generation, and ROI optimization.

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