▷ [Apply in 3 Minutes] Performance Marketing

4 weeks ago

Gurugram India MakeMyTrip Full time

Job Description About The Opportunity Role: Performance Marketing Level: Senior Executive Reporting To: Manager - Performance Marketing Location: Gurugram About The Function The Flights business is a key growth engine for MakeMyTrip, driving bookings across India and the GCC markets. As India's largest online travel aggregator, we offer a wide range of flight options, competitive pricing, exciting offers, and a seamless booking flow for both domestic and international travel. With a strong focus on growth, efficiency, and customer loyalty in all markets we operate, the team continues to deliver exceptional experiences while strengthening our leadership position. Backed by an innovation mindset, the team has launched multiple industry-first features that redefine the booking experience. This is further strengthened by world-class post-booking services and a collaborative team committed to delivering best-in-class travel experiences. About The Role As a Performance Marketing Specialist, you will play a key role in managing and optimizing airline meta search platforms such as Skyscanner, Google Flights, and Wego, ensuring accurate, up-to-date, and competitive information for users. What Will You Be Doing - Meta Channel Management - Manage and optimize airline meta search platforms (Skyscanner, Wego, Google Flights) to ensure accurate and competitive listings. - Coordinate with Supply, Revenue, and Tech teams to improve rankings, data feeds, and algorithm performance. - Performance Optimization - Monitor and analyse traffic, sales, and ROI to drive performance and achieve business goals. - Use data insights and user feedback to identify opportunities and implement improvements. - User Experience Enhancement - Collaborate with Product and Design teams to enhance user experience and streamline the booking journey. - Market Insights - Stay updated on industry trends and competitor strategies to uncover new growth opportunities. Qualification & Experience - A postgraduate from a reputed institute with 12 years of hands-on experience in a similar role, preferably within the travel, aviation, or e-commerce industry. - Experience in revenue management and performance optimization. - Strong understanding of airline operations, pricing models, and distribution channels. - Familiarity with meta search engine optimization and performance marketing techniques. - Proficiency in data management tools, analytics platforms, and MS Excel/Google Sheets. - Solid understanding of fare construction and GDS distribution systems. - Proficiency in Google Analytics and Adobe Analytics (Omniture). Key Success Factors For The Role - Data & Reporting: Analytical mindset with the ability to interpret data, identify trends, and present actionable insights to senior leadership. - Technical Proficiency: Advanced skills in Microsoft Excel (data analysis, reporting) and PowerPoint (executive presentations). - Communication: Excellent written and verbal communication skills, with the ability to articulate SEO strategies to both technical and non-technical stakeholders.

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