Vidyakul - Specialist - Performance Management

3 days ago


Gurugram, India Vidyakul Full time

We are looking for a highly skilled Performance Marketing Specialist with deep expertise in Meta Ads (Facebook & Instagram) and proven experience in scaling campaigns through Google Ads. The ideal candidate should have 5-6 years of experience in digital marketing, preferably within high-growth EdTech startups, and a strong track record of driving measurable ROI.Key Responsibilities:- Plan, execute, and optimize performance marketing campaigns across Meta Ads (core focus) and Google Ads (Search, Display, YouTube).- Drive user acquisition, lead generation, and revenue growth through data-driven strategies.- Continuously monitor campaign performance, analyze KPIs, and optimize for CPA, ROAS, and LTV.- Collaborate with creative and content teams to design impactful ad creatives and messaging.- Manage budgets efficiently to maximize ROI while ensuring scalability.- Conduct regular A/B tests on creatives, audiences, and bidding strategies.- Stay updated on the latest digital marketing trends, tools, and best practices, especially within the EdTech 5-6 years of experience in performance marketing with a strong focus on Meta Ads and hands-on experience with Google Ads.- Prior experience in EdTech startups is highly preferred.- Proven success in scaling paid campaigns with measurable ROI.- Strong analytical skills with proficiency in Google Analytics, Meta Ads Manager, and other performance tracking tools.- Ability to work in a fast-paced, growth-driven startup environment.- Excellent communication and collaboration skills.- Preferred : Experience in Google ads, Meta ads, Attribution tracking and Analysis. (ref:iimjobs.com)


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