Head - Partnerships & Strategic Alliances - D2C

1 day ago

Gurugram, India Hirly Full time

Description:Role Overview:We are looking for an experienced and relationship-driven Head of Partnerships & Strategic Alliances to lead brand collaborations, drive new revenue channels, and forge high-impact partnerships across online and offline ecosystems. The ideal candidate will have deep experience in business development, ecosystem partnerships, brand tie-ups, and growth strategy within the D2C/e-commerce space.Key Strategy & Leadership:- Define and execute a clear partnership strategy aligned with business goals, category priorities, and brand positioning.- Identify new growth opportunities by building alliances across marketplaces, fintech, lifestyle brands, loyalty networks, media, and technology platforms.- Own partnership P&L, revenue targets, and performance metrics.Business Development & Alliances:- Build and manage a pipeline of strategic partners across categories (banks, wallets, telcos, fashion, beauty, health, travel, etc.).- Lead negotiation and closure of partnership deals including co-branded marketing, bundles, cross-sell, distribution partnerships, and channel integrations.- Develop scalable models for co-marketing, product collaborations, and customer acquisition.Ecosystem Expansion & Growth:- Establish alliances with marketplaces, influencers, content platforms, loyalty programs, and affiliate networks to drive incremental customer acquisition and retention.- Explore brand partnerships for limited-edition products, collabs, and exclusive launches.- Build partnership-led revenue streams and expand brand visibility across key touchpoints.Program Management & Execution:- Create partnership playbooks, frameworks, and SOPs to ensure consistent execution.- Work with Product, Growth, Marketing, CRM, and Category teams to implement integrated partnership campaigns.- Track and analyze partnership performance using KPIs such as partner-driven revenue, CPA, CAC reduction, LTV lift, and engagement metrics.Relationship Management:- Maintain long-term, high-value relationships with brands, agencies, founders, and CXOs.- Represent the brand at industry forums, events, and networking opportunities.Required Skills & Qualifications:- 10-15 years of experience in partnerships, business development, strategic alliances, corporate development, or growth.- Prior experience in D2C, e-commerce, consumer brands, retail, or digital-first companies is strongly preferred.- Proven track record of closing high-impact partnerships and delivering revenue-focused collaborations.- Strong negotiation, communication, and stakeholder management skills.- Data-driven mindset with the ability to analyze performance metrics and optimize partnerships.- Ability to work cross-functionally with marketing, product, growth, and category teams.Preferred Attributes:- A well-established professional network across consumer brands and digital ecosystem players.- Experience with brand collaborations, co-marketing deals, and growth partnerships.- Entrepreneurial mindset with strong execution and project management discipline (ref:iimjobs.com)

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