Growth Marketer

3 weeks ago

Solapur, India Spydra Full time
About the Role:

We are seeking a dynamic and results-driven Growth Marketer to join our marketing team. The ideal candidate will have a proven track record of driving growth and acquiring new customers through innovative and data-driven marketing strategies. You will be responsible for identifying opportunities for growth, optimizing marketing campaigns, and ensuring that our marketing efforts are aligned with our business objectives.

Key Responsibilities:
  • Develop and Execute Growth Strategies: Design, implement, and manage marketing campaigns that drive user acquisition, engagement, and retention across various channels (digital, social, email, etc.).
  • Analyze Data and Metrics: Use analytics tools to measure the effectiveness of marketing campaigns and strategies. Identify trends, insights, and areas for improvement.
  • Experimentation and Testing: Create and run A/B tests to optimize marketing efforts, including landing pages, email campaigns, ad copy, and other marketing assets.
  • Content Creation and Optimization: Collaborate with the content team to create compelling and relevant content that resonates with our target audience and supports our growth objectives.
  • Customer Journey Mapping: Understand and map out the customer journey to identify touchpoints and opportunities for enhancing the customer experience.
  • Collaboration: Work closely with cross-functional teams, including sales, product, and design, to ensure cohesive and effective marketing efforts.
  • Budget Management: Manage the marketing budget to maximize ROI and achieve growth targets.
  • Market Research: Stay updated with industry trends, competitor activities, and emerging marketing technologies to inform strategies and tactics.
  • Reporting: Regularly report on key performance metrics and growth objectives to senior management.
Qualifications:
  • Education: Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree or relevant certifications is a plus.
  • Experience: 3-5 years of experience in a growth marketing or digital marketing role, preferably in a fast-paced or startup environment.
  • Skills:
  • Strong analytical skills and proficiency with marketing analytics tools (e.g., Google Analytics, HubSpot, etc.).
  • Hands-on experience with A/B testing and other experimentation techniques.
  • Excellent understanding of SEO, SEM, PPC, email marketing, and social media marketing.
  • Proficiency in marketing automation and CRM tools.
  • Strong written and verbal communication skills.
  • Ability to think creatively and innovatively.
  • Strong project management skills with the ability to handle multiple projects simultaneously.
  • Preferred Qualifications:
  • Experience with growth hacking techniques and viral marketing.
  • Familiarity with the latest trends and best practices in online marketing and measurement.
  • Experience in SaaS or technology sectors.


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