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Social Media Marketing Manager
2 months ago
Job Summary :We are seeking a creative and motivated
Social Media Manager
to oversee our company’s social media channels, craft engaging content, and drive the brand’s online presence. This role requires strategic thinking, content creation, and a passion for social media trends.
Key Responsibilities :Develop and execute social media strategies aligned with business objectives.Manage and grow social media accounts, including Facebook, , Instagram, etc.Create, curate, and schedule high-quality content (images, videos, and written posts) that engages our target audience.Monitor and analyze key performance indicators (KPIs) and social media metrics (engagement, growth, click-through rates) to continuously improve campaign performance.Collaborate with internal teams (marketing, creative, product) to ensure cohesive brand messaging.Stay up-to-date with the latest social media trends, algorithms, and platform updates.Manage paid social media advertising campaigns to drive brand awareness and lead generation.Respond to customer inquiries and comments on social media channels in a timely and professional manner.Organize social media contests, events, and promotions to drive engagement and reach.
Qualifications :Bachelor’s degree in Marketing, Communications, or a related field.5+ years of experience managing social media platforms in a professional setting.Strong understanding of social media analytics and reporting tools (e.g., Google Analytics, Hootsuite, Sprout Social).Excellent content creation skills, including writing and visual design.Familiarity with paid social media strategies and tools (Facebook Ads Manager,
Ads).Strong organizational skills and the ability to manage multiple projects simultaneously.Excellent communication skills and creativity in developing campaigns.
Preferred Skills :Experience in B2B or consulting industry marketing.Basic graphic design skills or familiarity with tools like Canva, Photoshop.Understanding of SEO and content optimization.