Growth Marketing Lead

2 hours ago

Gurugram, India Elevation Capital Full time

role is with one of our portfolio companies.Key Responsibilities:- Define, plan and execute growth strategies across the user acquisition funnel (awareness free trial or demo customer), targeting B2B buyers.- Own and optimize multiple paid & organic channels: e.g., content marketing, SEO, paid search (Google, Bing), paid social (LinkedIn, Facebook), ABM, referrals, partnerships.- Set growth targets (leads, MQLs, SQLs, PQLs, trial conversion, demo conversion, revenue growth), monitor performance, run marketing experiments (A/B test landing pages, messaging, offers, creatives) to improve conversion and reduce acquisition costs.- Develop, test, and refine messaging, positioning and value propositions based on customer insights, competitive intelligence, and market research.- Own or collaborate (with external stakeholders) on content strategy: blogs, whitepapers, case studies, webinars, etc., to build thought leadership, drive SEO, and generate leads.- Collaborate closely with Sales to define ideal customer profiles (ICPs), create account-based marketing (ABM) programs, support lead handover process, and ensure marketing contributes meaningfully to pipeline and 4-10 years in B2B SaaS growth/demand generation/performance marketing roles with proven results. - Comfortable with setting up & interpreting experiments, using analytics tools (e.g. Google Analytics, BI tools, Mixpanel/Amplitude/Segment, etc.), A/B testing, cohorts, funnel metrics.- While you can develop strategy, you are also willing to roll up your sleeves - setting up campaigns, optimizing ad spend, writing copy, tweaking landing pages etc. - You stay up to date with SaaS / IT / AI marketing trends, new channels, tools; you test, learn, iterate, and invest in continuous improvement.- Tools & tech savvy: Experience with marketing automation, CRM, ad platforms, SEO tools, analytics platforms. (ref:iimjobs.com)

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