Growth Marketing Manager

4 days ago

Gurugram, India Applicate Full time

Job Description Roles & Responsibilities: Customer Acquisition: - Plan, execute, and optimize acquisition strategies across digital channels including paid ads, SEO, email marketing, and content marketing. Conversion Rate Optimization (CRO): - Conduct A/B testing and experiments to improve landing page and website conversion rates. - Ensure a seamless and engaging user experience. Data Analysis: - Analyze marketing metrics, customer behavior, and campaign performance. - Provide actionable insights to optimize marketing strategies and measure KPIs. Content Strategy: - Collaborate with content creators to develop high-quality, relevant content for target audiences. - Drive organic growth through effective content initiatives. User Research: - Conduct research to gather insights on customer behavior and preferences. - Use insights to inform marketing strategies and product decisions. Experimentation & Innovation: - Champion a culture of testing and experimentation across channels. - Explore new strategies and growth opportunities. Cross-Functional Collaboration: - Work closely with product, sales, and customer success teams to align marketing efforts. - Ensure a unified growth strategy across the organization. Reporting: - Prepare regular performance reports and presentations for stakeholders. - Highlight key metrics, insights, and recommendations for improvement.

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