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2 days ago

Gurugram, India Honasa Consumer ltd. Full time

Description:About the Role:We are looking for a data-driven and execution-focused Growth Marketing Manager to drive revenue growth, customer retention, and operational efficiency across our EBO (Exclusive Brand Outlet) channel.This role demands strong cross-functional collaboration, campaign planning, and a sharp eye on ROI from offers, seasonal promotions, and repeat customer Offer & Promotions Strategy: Own end-to-end planning and execution of in-store promotional campaigns, product offers, and bundling strategies to drive footfall, conversions, and category growth.- Discounting & Margin Control: Monitor and optimize discounting structures to ensure profitability while supporting sell-through; work closely with finance and merchandising teams to track impact.- Customer Repeat & Retention Drives: Design and execute loyalty and reactivation campaigns to drive repeat purchases from existing customers using in-store CRM data and insights.- Operations & Store Growth Levers: Collaborate with retail ops to implement growth enablers (e. staff incentives, conversion targets, ATV/NOB boosters) and drive consistency in execution across stores.- Seasonal & Tactical Planning: Build and calendarize high-impact seasonal campaigns and local store events in sync with product launches, festivals, and retail opportunities to maximize channel sales. (ref:iimjobs.com)

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