OYO - Growth Manager - Search Engine Marketing

4 days ago


Gurugram, India Oyo Hotels and Homes Private Limited Full time

Description:- Responsible for driving app-install led business growth and maximizing ROI through digital marketing campaigns on Google, Facebook & other partners campaigns.- Expertise on strategizing & executing Search, Perf Max & Demand Gen Ads on Google- Plan and implement on-page and off-page SEO strategies to improve search visibility and organic growth- Plan and execute app CRM campaigns (Push, Email, SMS, WhatsApp) to drive user engagement and retention.- Develop and implement comprehensive digital marketing strategies to drive customer acquisition, retention, and revenue growth.- Plan, execute, and optimize performance marketing campaigns across various channels, including search, social, display, and affiliate marketing.- Conduct in-depth keyword research and audience analysis to identify target segments and optimize campaign targeting.- Identify trends, data insights, and opportunities to improve campaign performance and drive continuous optimization.- Conduct A/B testing and other experiments to optimize campaign elements, including ad creatives, landing pages, and bidding strategies.- Collaborate with cross-functional teams, such as content creators, designers, and developers, to ensure alignment and cohesive campaign execution.- Stay up to date with the latest trends and best practices in digital marketing and performance measurement.- Program management of different actions planned to drive organic acquisitions (ref:iimjobs.com)



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