Search Engine Optimization

Job Description About The Opportunity Role: SEO Specialist Level: Senior Executive Reporting To: Manager - SEO Location: Gurugram About The Function The Flights business is a key growth engine for MakeMyTrip, driving bookings across India and the GCC markets. As India's largest online travel aggregator, we offer a wide range of flight options, competitive pricing, exciting offers, and a seamless booking flow for both domestic and international travel. With a strong focus on growth, efficiency, and customer loyalty in all markets we operate, the team continues to deliver exceptional experiences while strengthening our leadership position. Backed by an innovation mindset, the team has launched multiple industry-first features that redefine the booking experience. This is further strengthened by world-class post-booking services and a collaborative team committed to delivering best-in-class travel experiences. About The Role As an SEO Specialist, you will be responsible for optimizing the website and its content to achieve higher search engine rankings and increased traffic. You will work closely with the Product, Tech, Content, and Revenue teams to create and execute SEO strategies that align with our business goals. Your role will require both technical expertise and strategic thinking to strengthen our SEO efforts, including keyword research, on-page optimization, and performance analysis. What Will You Be Doing - SEO Strategy & Implementation: Managing on-page and off-page SEO by optimizing website structure, content, and linking to improve search rankings. - Keyword Research & Link Building: Conducting ongoing keyword research and executing a scalable link-building strategy. - Technical SEO & Development: Embedding SEO best practices into development workflows and addressing technical SEO challenges. - Analytics & Reporting: Monitoring traffic acquisition KPIs, analysing performance data, and presenting actionable insights to stakeholders. - Content & Conversion: Collaborating with content teams to create high-quality, SEO-driven content and enhancing conversion funnels. - Competitive & Industry Analysis: Researching competitors, staying updated on algorithm changes, and adapting strategies accordingly. - Cross-Functional Collaboration: Partnering with product managers, engineers, and marketing teams to scale SEO growth and automation. Qualification & Experience - A graduate from a reputed institute with 46 years of hands-on SEO experience, demonstrating a strong track record of driving substantial organic traffic growth and successfully managing SEO for e-commerce platforms. - Proficient in industry-standard SEO tools such as SEMrush, Ahrefs, Majestic, and Google Search Console, with a strong understanding of analytics platforms including Google Analytics and Adobe Analytics (Omniture). - Deep knowledge of search engine ranking factors, optimization techniques, and major algorithm updates, along with a working understanding of HTML, CSS, JavaScript, and the technical constraints impacting SEO. - Experience in addressing SEO challenges at scale across both web and mobile platforms. - Demonstrated ability to lead end-to-end SEO strategies while effectively managing multiple stakeholders in global, fast-paced environments. - Well-versed in audience-building tactics, conversion funnel optimization, and integrating SEO efforts within broader performance marketing initiatives. Key Success Factors For The Role - Data & Reporting: Analytical mindset with the ability to interpret data, identify trends, and present actionable insights to senior leadership. - Technical Proficiency: Advanced skills in Microsoft Excel (data analysis, reporting) and PowerPoint (executive presentations). - Communication: Excellent written and verbal communication skills, with the ability to articulate SEO strategies to both technical and non-technical stakeholders.