Search Engine Optimization Analyst

3 weeks ago

India BlueVector AI Full time

Job Description About BlueVector.AI AI-POWERED PUBLIC SECTOR SOLUTIONS Empowering Innovation to Transform Community Services BlueVector.AI is a Google Cloudfocused consultancy delivering AI-powered, low-code solutions that transform Government and Healthcare. By harnessing the power of Google Cloud Platform (GCP), we help public sector agencies enhance citizen engagement, improve accessibility, and accelerate service delivery. About the Role We are seeking a highly motivated SEO Analyst to join our marketing team. This role goes beyond traditional SEO, we're looking for someone who understands (or is eager to master) the emerging fields of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). You'll be responsible for strengthening BlueVector.AI's search visibility and helping our public sector clients reach the right audiences across evolving digital and AI-driven ecosystems. Key Responsibilities - Conduct keyword, entity, and topic research to boost/leverage SEO, AEO, and GEO strategies. - Optimize on-page, off-page, and technical SEO elements to improve search rankings and user experience (organically). - Implement structured data and schema markups for featured snippets, knowledge panels, and AI-generated results. - Monitor and analyze performance using Google Search Console, GA4, Ahrefs, SEMrush, and similar tools. - Collaborate with content teams to craft search-optimized, AI-friendly copy that aligns with user intent. - Optimize and maintain Google Business Profiles (GMB) to enhance local visibility. - Conduct SEO audits, identify technical issues, and recommend actionable improvements. - Track and report on AEO and GEO performance metrics, adapting strategies to new search and generative platforms. - Stay current on Google algorithm updates, AI-driven search trends, and generative discovery models. Requirements - Bachelor's degree in Marketing, Computer Science, Communications, or related field. - 24 years of hands-on experience in SEO, digital analytics, and content optimization. - Solid understanding of search algorithms, structured data, and keyword strategy. - Experience with tools like GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc. - Strong analytical and reporting skills with the ability to turn data into insights. - Excellent communication skills and cross-functional collaboration experience. Preferred Qualifications - Prior experience successfully implementing AEO or GEO strategies would be preferred. - Knowledge of schema markup, AI search behavior, and voice search optimization. - Exposure to Google Cloud Platform (GCP) or low-code environments is a plus. - Demonstrated success improving visibility in AI-generated summaries or featured snippets. Why Join BlueVector.AI - Be at the forefront of AI-driven digital transformation in the public sector. - Work alongside experts in Google Cloud, AI, and low-code innovation. - Shape the evolution of SEO, AEO, and GEO practices for meaningful real-world impact. - Competitive compensation, continuous learning, and growth-focused culture. Apply now

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