Manager - Go To Market - B2B SaaS/FinTech (3-7 yrs)

4 weeks ago


Mumbai, Maharashtra, India iimjobs Full time

Responsibilities:

  • Formulate GTM strategy for new product launches to achieve scale quickly and drive the execution.
  • Build crossfunctional Go-ToMarket (GTM) plans that rally the organization around the highest leverage growth priorities across the domain
  • Take full ownership of Gotomarket strategy and Devise product gotomarket process, plan timelines, launch scenarios, pricing and promotions.
  • Undertake constant competitor analysis.
  • Develop a detailed knowledge of the markets' actual needs and Create and implement solutions.
  • Spot risks to new product lines or sales channels and develop relevant responding plans.
  • Update marketing data, gather new business intelligence.
  • Liaise with senior teams across multiple channels and transform dataled knowledge into specific strategic plans.
  • Create GTM for practice line alliances by devising and executing multichannel campaigns across mail campaigns and other mediums.

Scope and impact:

  • Part of a high performing team that defines and executes GTM Initiatives.
  • Manages programs with multiple Business Units.
  • Brings together and manages cross functional teams and executes highimpact transformational initiatives.

Requirements:

  • Outstanding communication skills, both verbal and written.
  • Ability to tell datadriven stories in a clear and concise narrative.
  • Ability to lead complex and strategic initiatives and communicate effectively across Business Units.
  • Creativity in pitches with a strong background in building market stories.
  • 3+ years of work experience, including a background in Fintech/management consulting.
  • Prior experience at a B2B SaaS startup.


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