Head - Marketing - Consumer Durable/Retail (14-16 yrs)

3 weeks ago


Mumbai, Maharashtra, India iimjobs Full time

Responsibility:
To manage the entire marketing activities

(Network - General Trade, Retail, E-commerce, B2B)

Location:
Mumbai (Andheri MIDC)

Industry:
Consumer Durable/Retail

Qualification:
Should be from a good MBA institute (Full Time)

Team Size - 18

Deliverables:

  • Responsible for designing Marketing Strategies for Multiple Brands and Multiple Channels.
  • Design and execute marketing campaigns to change the brand identity and establish the brand as an aspirational Interior Solution Brand.
  • Responsible for marketing budget and expenditures at Group Level.
  • Formulate, direct & coordinate marketing activities along with advertising agencies
  • Handle appropriate media selection for advertising new product launch campaigns.
  • Manage the brand communication mix and handle the ATL/BTL promotional activities for the segment.
  • Focus on multiple channels - GT/Retail/B2B/Ecommerce for marketing including new media/ social media etc.
  • Drive the e-commerce business for the mentioned brands thro digital/social media initiatives.
  • Manage the store marketing activities.
  • Manage the brand communication and product strategy efficiently.
  • Drive the overall Offline and Online media initiatives across Television, Print, Radio, Outdoor and Digital
  • Organize promotional events within budgetary allocations.
  • Prepare Competition Analysis, Sub-Brand Wise Marketing Spend Analysis, Scope of launch of new products & designing pricing strategy


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