Category Head

4 weeks ago


MetrosBangalore, India iimjobs Full time
Responsibilities

  • Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative
  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department
  • Set, monitor, and report on team goals
  • Design branding, positioning, and pricing strategies
  • Ensure our brand message is solid and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
  • Analyze consumer behavior and determine customer personas
  • Identify opportunities to reach new market segments and expand market share
  • Craft quarterly and annual hiring plans
  • Monitor competition (acquisitions, pricing changes, and new products and features)
  • Coordinate sales and marketing efforts to boost brand awareness
  • Participate in the quarterly and annual planning of company objectives


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