Modern Trade Head- FMCG- Bengaluru
4 weeks ago
About Our Client
Our client is a FMCG company which has grown leaps and bounds in their category. Operating out of Bengaluru this FMCG food brand has made a name for itself in the general trade space as one of the front-running brands in the country.
Job Description
- Prepare the Modern Trade sales strategy & growth plans in line with business strategy
- Key responsibility as the Head of Modern trade is to drive profitability and deliver on the Revenue and Share parameters.
- Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy.
- Lead resource for planning portfolio growth initiatives with accounts, assortment planning, launch planning and execution, development and execution of Joint Business Plans.
- Category management and Promotion planning.
- Driving operational efficiency for modern trade channel.
- Monitoring performance and taking corrective actions
- Responsible for achieving planned sales by channel and customer
- Achieving consistent growth by managing various internal and external stakeholders
- Work within allocated promotional cost and ensure effective spending in driving sales and brand building.
- Lead resource for planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts
- Negotiate favorable annual trading and logistic contract with chain
- Provide trade information, competitor's activities and market intelligent to company
- Manage Accounts receivables, Responsible for debt collection and resolve all long outstanding debts.
- Resolve customer's trade issues, complaints and operational matters.
- Manage a large workforce across the Modern Trade channel
- Manage and review outstation outlets through frequent market visit and liaising with local Sales Management
- Work closely with Key Account Managers in achieving company's objective and vision.
The Successful Applicant
MBA/Masters in sales & marketing preferred 10-15 years work experience with 5 years in Modern Trade FMCG background is a must Current/preferred location to be Bengaluru Willing to work 6 days a week
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