GTM Transformation Manager- FMCG- Bengaluru

1 month ago


bangalore, India Michael Page Full time
Lead the national level sales improvement and product strategy piece One of the largest FMCG Brands in the country

About Our Client

Our client is one of the oldest and most well known FMCG companies in the country with a 50+ year legacy

Job Description

Market Research: Conduct thorough market research to understand consumer needs, preferences, and behavior. Identify target demographics, market trends, and competitive landscape. Product Positioning: Clearly define the unique selling propositions (USPs) of the FMCG products . Understand how your products stand out in terms of quality, features, or price compared to competitors. Define Target Audience: Identify and segment your target audience based on demographics, psychographics, and behavioral factors. Tailor your messaging and marketing strategies to address the specific needs of each segment. Pricing Strategy: Develop a pricing strategy that takes into account production costs, competitor pricing, and perceived value. Consider promotional pricing or bundling options to attract initial customers. Distribution Channels: Determine the most effective distribution channels for the FMCG products. Consider a mix of traditional retail, online platforms, and partnerships with wholesalers or distributors to maximize reach. Retailer Relationships: Build strong relationships with retailers and key decision-makers. Provide them with incentives, marketing support, and training to ensure effective product placement and promotion. Promotions and Launch Events: Plan promotions and launch events to create buzz around the FMCG products. Consider discounts, limited-time offers, or exclusive partnerships to encourage trial and generate excitement

The Successful Applicant

MBA From Tier 1/2 institutes is a must A background in field sales (ASM Stint) is necessary 4-8 year experience in FMCG (preferably foods is a must) Current/preferred location to be Bengaluru

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