Business Development Specialist

7 hours ago

Chennai Tamil Nadu India, Tamil Nadu InfoCepts Full time

Purpose of Position

Responsible for implementing geo-targeted outreach strategies to identify, engage, and qualify enterprise-level prospects. This role supports new business development by generating leads, conducting account research, and scheduling strategic meetings with decision-makers. The specialist will use tools such as ZoomInfo and Salesloft, manage external vendors, and develop outreach content tailored to specific industries and verticals.

Key Result Areas And Activities:

  • Implement geo-based outreach campaigns to engage prospects in targeted regions.
  • Conduct comprehensive account research to understand client needs and business context.
  • Use tools like ZoomInfo and LinkedIn Sales Navigator to obtain accurate contact data.
  • Execute outbound calling and cold outreach using platforms such as Salesloft.
  • Schedule 45–60 qualified meetings annually with key decision-makers.
  • Support new business development by identifying high-potential accounts.
  • Develop personalized messaging and outreach content based on industry trends.
  • Manage relationships with external vendors supporting lead generation efforts.
  • Implement vertical-specific outreach strategies to reach targeted industries.
  • Utilize LinkedIn and email channels to nurture and engage prospects


Key Responsibilities

  • Book 45–60 qualified meetings annually with enterprise decision-makers.
  • Maintain a lead-to-opportunity conversion rate of 25%+.
  • Ensure 90%+ accuracy in contact data from ZoomInfo and other sources.
  • Achieve a 15%+ engagement rate in email and LinkedIn outreach campaigns.
  • Create and deploy 1–2 new outreach content pieces as needed.
  • Coordinate with vendors to meet all SLA deliverables.
  • Attend all internal training and strategy sessions.

Qualifications

  • Bachelor’s degree in Business, Marketing, or a related discipline.
  • 5–15 years of experience in lead generation or business development, preferably within data analytics or technology services.
  • Demonstrated success in setting appointments and converting leads into opportunities.
  • Proficient in using ZoomInfo, Salesloft, LinkedIn Sales Navigator, and CRM systems such as Salesforce.
  • Excellent written and verbal communication skills, with the ability to compose persuasive outreach messages.
  • Experience in managing external vendors and coordinating multi-channel campaigns.

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