Manager - Martech
2 weeks ago
We are seeking a highly skilled and experienced Manager of Marketing Technology with a strong background in Customer Data Platforms (CDP), particularly with Amperity, Segment, and Adobe Real-Time CDP. This role will be pivotal in leveraging data to drive personalized marketing campaigns, enhance customer experiences, and improve overall marketing effectiveness.
Responsibilities:
- Lead the integration and management of our Customer Data Platforms including Amperity, Segment, and Adobe Real-Time CDP.
- Ensure accurate data collection, integration, and synchronization across multiple sources to create a unified customer view.
- Optimize the use of CDPs to enable advanced customer segmentation, predictive analytics, and personalized marketing efforts.
- Lead the integration and management of our Customer Data Platforms including Amperity, Segment, and Adobe Real-Time CDP.
- Ensure accurate data collection, integration, and synchronization across multiple sources to create a unified customer view.
- Optimize the use of CDPs to enable advanced customer segmentation, predictive analytics, and personalized marketing efforts.
- Lead the integration and management of our Customer Data Platforms including Amperity, Segment, and Adobe Real-Time CDP.
- Ensure accurate data collection, integration, and synchronization across multiple sources to create a unified customer view.
- Optimize the use of CDPs to enable advanced customer segmentation, predictive analytics, and personalized marketing efforts.
Requirements :
- Bachelor's degree in Marketing, Information Technology, or a related field.
- Minimum of 5 years of experience in marketing technology, with at least 3 years focused on Customer Data Platforms.
- Proven experience with specific CDPs: Amperity, Segment, and Adobe Real-Time CDP.
- Strong understanding of marketing principles and strategies, especially in digital and data-driven marketing.
- Excellent leadership and communication skills, capable of managing cross-functional teams and projects.
- Deep knowledge of data management, data governance, and data privacy laws.
- Lead the integration and management of our Customer Data Platforms including Amperity, Segment, and Adobe Real-Time CDP.
- Ensure accurate data collection, integration, and synchronization across multiple sources to create a unified customer view.
- Optimize the use of CDPs to enable advanced customer segmentation, predictive analytics, and personalized marketing efforts.
- Customer Data Platforms: ActionIQ, Amperity, Redpoint and Segment
- Cross-Cannel Marketing Platforms: Adobe Marketo, Braze, Iterable, MessageGears, Oracle Eloqua, Pardot and Salesforce Marketing Cloud
- ABM: 6sense, Demandbase, Leadspace, Rollworks and Terminus
- Composable solutions and frameworks
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