Campaign Manager

2 weeks ago

hyderabad, India AbhiBus Full time

We are seeking a dynamic and creative Campaign Manager to join our marketing team. The ideal candidate will be responsible for crafting compelling campaigns that drive customer engagement and sales for our online bus booking platform. This role requires a blend of creativity and analytical skills to create, manage, and measure the performance of discount coupons and promotional offers.



Key Responsibilities

  • Develop and execute innovative campaign strategies to promote our bus booking services
  • Write engaging content for various marketing channels, ensuring consistent brand messaging. You will specifically be a copywriter for Push Notifications, Newsletters and campaign landing pages
  • Design and implement discount coupon programs to attract new users and retain existing customers
  • Conduct deep analytics to assess the performance of coupons and adjust strategies accordingly
  • Collaborate closely with the tech team to leverage technology in enhancing campaign effectiveness
  • Monitor market trends and competitor activities to identify opportunities for campaign innovation


Skills and Qualification

  • 3 -5 years of experien
  • Proven experience in creative writing and copywriting, with a portfolio of wor
  • Strong ability in creating and managing discount coupon strategie
  • Proficient in analysing campaign performance and making data-driven decision
  • Excellent communication skills and the ability to work collaboratively with cross-functional team
  • A knack for innovation and the desire to constantly improve campaign outcome
  • Experience with Martech tools like CleverTap, Moengage, Netcore etc is a Bonus


If you are passionate about driving marketing success and have a track record of delivering results, we would love to hear from you

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