Manager - Martech

2 weeks ago


hyderabad, India Blend360 Full time
Job Description

We are seeking a highly skilled and experienced Manager of Marketing Technology with a strong background in Customer Data Platforms (CDP), particularly with Amperity, Segment, and Adobe Real-Time CDP. This role will be pivotal in leveraging data to drive personalized marketing campaigns, enhance customer experiences, and improve overall marketing effectiveness.
Responsibilities:

  • Lead the integration and management of our Customer Data Platforms including Amperity, Segment, and Adobe Real-Time CDP.
  • Ensure accurate data collection, integration, and synchronization across multiple sources to create a unified customer view.
  • Optimize the use of CDPs to enable advanced customer segmentation, predictive analytics, and personalized marketing efforts.
  • Lead the integration and management of our Customer Data Platforms including Amperity, Segment, and Adobe Real-Time CDP.
  • Ensure accurate data collection, integration, and synchronization across multiple sources to create a unified customer view.
  • Optimize the use of CDPs to enable advanced customer segmentation, predictive analytics, and personalized marketing efforts.
  • Lead the integration and management of our Customer Data Platforms including Amperity, Segment, and Adobe Real-Time CDP.
  • Ensure accurate data collection, integration, and synchronization across multiple sources to create a unified customer view.
  • Optimize the use of CDPs to enable advanced customer segmentation, predictive analytics, and personalized marketing efforts.

Qualifications

Requirements :

  • Bachelor’s degree in Marketing, Information Technology, or a related field.
  • Minimum of 5 years of experience in marketing technology, with at least 3 years focused on Customer Data Platforms.
  • Proven experience with specific CDPs: Amperity, Segment, and Adobe Real-Time CDP.
  • Strong understanding of marketing principles and strategies, especially in digital and data-driven marketing.
  • Excellent leadership and communication skills, capable of managing cross-functional teams and projects.
  • Deep knowledge of data management, data governance, and data privacy laws.
  • Lead the integration and management of our Customer Data Platforms including Amperity, Segment, and Adobe Real-Time CDP.
  • Ensure accurate data collection, integration, and synchronization across multiple sources to create a unified customer view.
  • Optimize the use of CDPs to enable advanced customer segmentation, predictive analytics, and personalized marketing efforts.
  • Customer Data Platforms: ActionIQ, Amperity, Redpoint and Segment
  • Cross-Cannel Marketing Platforms: Adobe Marketo, Braze, Iterable, MessageGears, Oracle Eloqua, Pardot and Salesforce Marketing Cloud
  • ABM: 6sense, Demandbase, Leadspace, Rollworks and Terminus
  • Composable solutions and frameworks


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