Marcom Specialist – Events and Key Brand Programs

3 weeks ago

Hyderabad, India Cyient Full time

Experience – 0-4 years [ IT services industry preferred (Outside Industry can be evaluated as well)]

Education – Graduate / Post Graduate

Location: Hyderabad

Role: Marketing Specialist – Events Experience and Key Brand Programs.


Broad JD / Skillset-

  • You will be part of the Corporate Marketing Team, creating and executing an end-to-end event experience strategy along with supporting key brand programs
  • A good understanding of key marketing mix and channels is a plus
  • Excellent project and program management skills with the ability to work on simultaneous projects with global teams.
  • Working closely with BU marketing teams, businesses, and senior technical stakeholders to conceptualize, develop, and drive the event content strategy and ground coordination.
  • Adherence with corporate brand guidelines across assets creation while working closely with the content, design, and brand team across digital channels
  • Working with our vendor ecosystem to create compelling narratives and enhanced experiences for all modes of events/campaigns.
  • Reporting in terms of health scorecard for the key brand programs and post-event reporting and analysis – Key activities, Key leads, Funnel health, ROI etc
  • Support key brand programs for the organization and drive messaging to the field with a 360 degree campaign across multiple levers.
  • Own the Digital campaigns on key programs and signature event executions
  • Good understanding and experience in handling significant types of events: Company hosted, Industry Events, Virtual/Webinars etc.
  • Martech tools knowledge is a plus
  • Team player with an ability to work independently and manage business ambiguities with a self-starter approach.
  • Strong oral, written communication, and presentation skills with the ability to influence key stakeholders

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