▷ High Salary: Marcom Specialist – Events and Key Brand Programs

4 weeks ago


Hyderabad, India Cyient Full time
Experience – 0-4 years ( IT services industry preferred (Outside Industry can be evaluated as well))

Education – Graduate / Post Graduate

Location: Hyderabad

Role: Marketing Specialist – Events Experience and Key Brand Programs.

Broad JD / Skillset-

- You will be part of the Corporate Marketing Team, creating and executing an end-to-end event experience strategy along with supporting key brand programs- A good understanding of key marketing mix and channels is a plus- Excellent project and program management skills with the ability to work on simultaneous projects with global teams.- Working closely with BU marketing teams, businesses, and senior technical stakeholders to conceptualize, develop, and drive the event content strategy and ground coordination.- Adherence with corporate brand guidelines across assets creation while working closely with the content, design, and brand team across digital channels- Working with our vendor ecosystem to create compelling narratives and enhanced experiences for all modes of events/campaigns.- Reporting in terms of health scorecard for the key brand programs and post-event reporting and analysis – Key activities, Key leads, Funnel health, ROI etc- Support key brand programs for the organization and drive messaging to the field with a 360 degree campaign across multiple levers.- Own the Digital campaigns on key programs and signature event executions- Good understanding and experience in handling significant types of events: Company hosted, Industry Events, Virtual/Webinars etc.- Martech tools knowledge is a plus- Team player with an ability to work independently and manage business ambiguities with a self-starter approach.- Strong oral, written communication, and presentation skills with the ability to influence key stakeholders

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