Only 24h Left Meta Ads Specialist

2 weeks ago

Hyderabad, Telangana, India Oasis Fertility Full time

JOB DESCRIPTION:

Key Responsibilities:

  • Creating, implementing, and optimising Meta ad network campaigns, including but not limited to Facebook, Instagram, and WhatsApp for Business & affiliate networks for B2C lead generation
  • Managing location-wise campaigns, setting up prospecting & remarketing campaigns, analyzing performance data, and optimising campaigns to maximize RoAS and improve lead quality.
  • Owning & managing the paid marketing funnel through Meta networks on Hubspot & Google Analytics 4.
  • Implement new trends, and integrate available generative AI tools for better downstream funnel metrics.
  • Run A/B tests for better click-through rates and brief agency/in-house content & creative teams
Run multiple bidding strategies, interest targeting, custom list creation, positioning, and lead generation tactics to find the optimum fit to get high-intent customers as leads. Maintain weekly performance reports, present insights to stakeholders and optimise campaigns based on business needs at different locations & offers and forecast trends as per macro and platform level events. Synced up with other performance marketing managers & agencies to maintain consistency in offerings, brand positioning and messaging.
  • Managing agency relationships and aligning multiple agency teams based in different locations.
Maintain & verify billing, agreements & other administrative tasks on Meta ad accounts.
Tools:

  • Meta Ads Manager & Insights: To create, manage, and analyze Meta ad campaigns.
  • Third-party audience or interest-based targeting tools like Vserv, ProfitWheel etc.
  • Excellent with Google Sheets
  • Working knowledge of GA4 & martech stacks like Hubspot, Salesforce, Zoho CRM etc. Ideal (Spec)

Candidate Profile:

  • 5-7 years of hands-on experience generating high-intent leads through Meta ad campaigns for fertility, healthcare, or B2C organisations with a physical presence like real estate, automobiles etc.
Worked at the agency as well as the brand/client side.
  • Currently working closely with business teams to chase targets and deliver high-ROI campaigns.
A marketing or computer science graduate with good analytical & communication skills. Has diverse interests, lived across multiple cities and understands customer needs. Has a knack for numbers, bordering OCD and a decent understanding of macroeconomic situations and business needs.
Location & Work Days:
Hyderabad (Jubilee Hills), 5 days in-office.

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