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Meta Ads Specialist
1 week ago
JOB DESCRIPTION:
Key Responsibilities:
- Creating, implementing, and optimising Meta ad network campaigns, including but not limited to Facebook, Instagram, and Whats App for Business & affiliate networks for B2 C lead generation
- Managing location-wise campaigns, setting up prospecting & remarketing campaigns, analyzing performance data, and optimising campaigns to maximize Ro AS and improve lead quality.
- Owning & managing the paid marketing funnel through Meta networks on Hubspot & Google Analytics 4.
- Implement new trends, and integrate available generative AI tools for better downstream funnel metrics.
- Run A/B tests for better click-through rates and brief agency/in-house content & creative teams
Tools:
- Meta Ads Manager & Insights: To create, manage, and analyze Meta ad campaigns.
- Third-party audience or interest-based targeting tools like Vserv, Profit Wheel etc.
- Excellent with Google Sheets
Candidate Profile:
- 5-7 years of hands-on experience generating high-intent leads through Meta ad campaigns for fertility, healthcare, or B2 C organisations with a physical presence like real estate, automobiles etc.
- Worked at the agency as well as the brand/client side.
- Currently working closely with business teams to chase targets and deliver high-ROI campaigns.
- A marketing or computer science graduate with good analytical & communication skills.
- Has diverse interests, lived across multiple cities and understands customer needs.
- Has a knack for numbers, bordering OCD and a decent understanding of macroeconomic situations and business needs.
Location & Work Days:
Hyderabad (Jubilee Hills), 5 days in-office.
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