Performance Marketing Manager

2 weeks ago


Hyderabad, Telangana, India ProYuga Advanced Technologies Ltd. Full time
About ProYuga & iB Cricket

ProYuga develops transformative products in Virtual, Augmented and Mixed reality (VR, AR, MR ), with ****iB Cricket being one of its flagship products.

iB Cricket is the World's Most Advanced & Highly Immersive Virtual Reality Cricket where one can experience playing cricket in World Class Stadiums.

iB Cricket was awarded the "Best Startup of the Year - VR Technology " by Entrepreneur India in 2019. iB Cricket has partnered with 8 IPL teams across multiple seasons as their Official VR Gaming Partners.

iB Cricket is the Top Rated VR Cricket game in the Oculus(Meta) store with a rating of '4.5/5 '. Till date, iB Cricket has thousands of customers with a customer base spread across 10+ countries.

Know more about iB Cricket:

  • Website: ib.cricket/about-us/
  • iB Cricket Trailer:
You're ideal for this role, if
  • You're a highly skilled and experienced Paid Ads Specialist with a strong background in managing campaigns on Meta (Facebook) and Google platforms.
  • You have a proven track record in executing successful App Install campaigns or working with D2C brands and are well-versed in driving results through both Meta and Google advertising channels.
  • You have working knowledge and experience with gaming companies is an added advantage.
  • You have a proven track record of effectively implementing digital marketing campaigns, consistently achieving and exceeding marketing targets and ROI.
  • You're looking to work in a high-growth startup environment
Roles & Responsibilities:

Meta (Facebook) Ads Management

  • Plan, execute, and optimize campaigns on Meta, ensuring maximum reach and user acquisition.
  • Allocate and manage a monthly ad spend of at least 5-10 lakhs on Facebook ads.
  • Utilize advanced targeting strategies to reach the target audience and achieve campaign objectives
  • Curate killer Ad concepts that can drive app installs and sales
  • Create ad assets by collaborating with video and design team

Google Ads Management:

  • Oversee App Install campaigns across Google platforms, including YouTube, display ads, and search ads.
  • Manage a monthly ad spend of at least 3+ lakhs on Google ads
  • Stay updated on the latest trends and features within the Google advertising ecosystem.

Experience:

  • 3 years of proven experience in managing paid advertising campaigns, with a focus on App Install campaigns.
  • Prior experience with a minimum monthly ad spend of 3 lakhs on Facebook ads and 1 lakh on Google ads.
What are we looking for? (Skills Required)
  • In-depth knowledge of Meta (Facebook) and Google advertising platforms.
  • Proficient in analyzing campaign performance metrics and using data to optimize strategies.
  • Strong communication and collaboration skills.
  • Experience in the gaming industry is a plus.
  • Someone who ran App install campaigns previously is preferred
  • Someone who has an experience of spending at least 3 lakhs per month on Facebook ads
  • Someone who has experience of spending 1 lakh per month on Google ads i.e YouTube, display ads, and search ads
  • Working with gaming companies is an added advantage
CTC, Work Location & Working Days:
  • CTC: INR LPA (Negotiable)
  • Work Location: Hyderabad
  • Languages Known: Proficiency in English.

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