Performance Marketer

2 weeks ago


Hyderabad, Telangana, India Mango Mass Media Pvt Ltd Full time

Position Overview:

We are seeking a highly skilled and motivated Performance Marketer Media Buyer with a deep understanding of Facebook and Google Ads platforms. The ideal candidate will have a proven track record of driving successful advertising campaigns, optimizing ad performance, and achieving measurable results. This role requires a strategic thinker with excellent analytical skills and a passion for digital marketing.

Key Responsibilities:

  • Plan, execute, and manage performance marketing campaigns on Facebook and Google Ads to drive traffic, conversions, and ROI.
  • Continuously monitor and optimize ad performance, including A/B testing, bid management, audience targeting, and creative adjustments.
  • Analyze campaign data and performance metrics to generate insights and actionable recommendations.
  • Prepare regular reports to communicate results and insights to clients and internal stakeholders.
  • Develop and implement comprehensive media buying strategies aligned with client goals and objectives.
  • Manage and allocate advertising budgets effectively to maximize return on investment.
  • Work closely with the creative team to develop compelling ad creatives and with the account management team to ensure client satisfaction and campaign alignment.
  • Keep up-to-date with the latest trends, tools, and best practices in digital advertising, particularly on Facebook and Google platforms.

Qualifications:

  • Minimum of 4 years of experience in performance marketing and media buying, with a strong focus on Facebook and Google Ads.
  • Certifications: Google Ads and Facebook Blueprint certifications are a plus.
  • In-depth knowledge of Facebook Ads Manager and Google Ads, including campaign setup, optimization, and reporting.
  • Proficiency in using analytics tools (e.g., Google Analytics) to interpret data and generate actionable insights.
  • Familiarity with ad tracking, retargeting, and attribution models. Knowledge of pixel and conversion API deployment.
  • Decent verbal and written communication skills to effectively collaborate with team members and clients.
  • Strong analytical and problem-solving abilities to identify issues and implement solutions quickly.
  • Creativity: Ability to think creatively and develop innovative ad strategies and solutions.

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