Performance Marketing Data Insights Sr. Analyst

1 week ago


Hyderabad, Telangana, India Synchrony Full time

Role Title: Performance Marketing Data Insights Senior Analyst

Company Overview:

Synchrony is a leading consumer financial services company offering a wide range of digitally enabled products. Our expertise spans various industries such as digital, health, retail, telecommunications, and more.


  • Synchrony recently ranked among India's top companies to work for in 2023.
  • We provide 100% remote work flexibility and outstanding Employee Benefits and Programs.

Organizational Overview:

The Performance Marketing Team is crucial for business growth, driving marketing activities and ensuring compliance to maintain a competitive edge.

Role Summary/ Purpose:

The selected candidate will join the Analytics Center of Excellence at Synchrony Financial HYD, contributing valuable insights in Campaign and Inventory Management.

Key Responsibilities:

  • Handle end-to-end project development and manage stakeholders.
  • Develop reporting framework to address business requirements.
  • Create dashboards for actionable insights.
  • Collaborate with stakeholders to deliver tailored solutions.
  • Propose and execute projects with business impact.
  • Liaison between onshore and offshore teams.

Required Skills

  • 0-2 years of reporting experience using SAS, SQL & Tableau.
  • Knowledge in Agile reporting.
  • Experience in providing data-driven insights.
  • Strong analytical, communication, and presentation skills.
  • Degree in Statistics, Mathematics, or equivalent.

Desired Skills

  • Problem-solving skills and attention to detail.
  • Strong knowledge in Agile and Campaign Execution Process.
  • Experience in process automation and forecasting techniques.
  • Master's degree in Statistics or Business Administration.

Eligibility Criteria

  • Bachelor's degree with 0-2 years of relevant experience in SAS, SQL & Tableau.
  • Work Timings between 06:00 AM – 11:30 AM Eastern Time.

For Internal Applicants:

  • Understand criteria and mandatory skills for the role.
  • Inform manager and HRM before applying.
  • Ensure professional profile and resume are updated.
  • Check eligibility for internal applicants.

Grade/Level: 08



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