Business Strategy Lead

3 weeks ago

Industrial Area, India Times Internet Full time

About Times Internet:At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next levelAbout Times of India:TOI is India’s largest and most influential news publisher in English. We inform and actively engage you to drive progress at a local and national level. We bring you the latest news, analysis and videos across current affairs, business, entertainment, sports, lifestyle and culture everyday.Key Responsibilities1. Business Analytics & ReportingConduct deep-dive analyses to understand performance trends across key business metrics (traffic, revenue, engagement, etc.).Identify root causes of metric fluctuations (RCA) and recommend corrective actions.Build automated dashboards and performance trackers in Google Data Studio, Tableau, or Excel.Deliver regular Business Reviews, Monthly Dashboards, and performance insights for leadership teams.2. Strategy & PlanningPartner with leadership in AOP (Annual Operating Plan) creation and quarterly reforecasting exercises.Perform market benchmarking and competitive analysis using tools like SimilarWeb, Semrush, and Comscore.Develop data-backed insights to support new growth initiatives and business strategy formulation.Track progress on strategic projects and highlight deviations or opportunities.3. Cross-functional CollaborationWork closely with product, editorial, sales, and marketing teams to align data-led decision-making with business goals.Collaborate with the analytics implementation team for accurate tagging, data capture, and reporting setup.Present insights and recommendations to senior management in a clear and actionable format.4. Tools & PlatformsAnalytics Tools: Google Analytics, Adobe Analytics, GTM, BigQueryData Visualization: Tableau, Power BI, Google Data StudioResearch Tools: SimilarWeb, Semrush, ComscoreScripting/Querying: SQL, Python (preferred), Excel (advanced)

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