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Acquisition Marketing Manager

2 months ago

Hyderabad, India Head Digital Works Full time

Responsibilities:


  • Develop and execute marketing campaigns geared towards customer acquisition for A23 Poker.
  • Analyze campaign-level data and come up with insights to grow our customer base at A23 Poker.
  • Collaborate with cross-functional teams including Marketing, Product, Analytics, and Customer Support to implement acquisition campaigns and initiatives.
  • Monitor and evaluate the performance of acquisition programs, and provide recommendations for optimization.
  • Conduct market research and competitive analysis to identify trends and best practices in acquisition and loyalty strategies.
  • Work closely with the analytics team to track key metrics and KPIs related to acquisition and loyalty, and provide regular reports to stakeholders.
  • Develop and maintain strong relationships with key stakeholders and external partners to support acquisition and loyalty initiatives.
  • Stay up-to-date with industry developments and emerging trends in the online gaming space, particularly in India.



Qualifications:


  • MBA from Tier 1 institutes with a focus on Marketing, Business Administration, or related fields.
  • 8+ years of experience in marketing, customer acquisition, or strategy roles, preferably within the online gaming or e-commerce industry.
  • Strong project management skills with the ability to prioritize tasks and manage multiple projects simultaneously.
  • Analytical mindset with proficiency in data analysis tools and languages (e.g., SQL, Python, R, Excel).
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
  • Proactive and self-motivated with a strong drive for results and continuous improvement.
  • Knowledge of CRM tools and platforms is a plus.
  • Passion for gaming and understanding of the Indian gaming market is highly desirable.
  • Knowledge of Poker as a game is essential for this role.