Growth Marketing Manager

1 month ago

Banga Rural, India Miles Education Private Limited Full time

Weare looking for Sr/Growth Marketing Manager lead in developing& operating longterm marketing strategies our products. Youll be responsible for presenting our products in ways that willstrengthen our brand and boost growth throughout TOFU MOFU& BOFU.Thisrole requires a strong bias for data & measurement what isnt measured cannot beimproved.

KeyResponsibilities:

  • Strategic

    • Builda strong GTM strategy to help the product reach its target audienceat scale to deliver growth at optimumcosts

    • Strategizeplan and execute bestinclass marketing campaigns acrosschannels

    • Create& drive strategy with the right prioritization ofinitiatives to deliver the highest returns on marketingspends

    • Manageand own marketing budgets and promised businessresults

    • Driveuser growth acquisition as well as retention for theproduct

    • Ownproduct research consumer insights communications andpositioning

  • Analytical

    • Analyzeuser funnels and optimize them for maximumconversion

    • Continuouslytrack and measure campaign performance and come up with actionableinsights

  • Collaborative

    • Workwith various teams (strategy content performance marketing designproduct and sales) to implement strategies &initiatives.

    • Collaboratewith internal stakeholders on campaign production schedules modifyactivity and notify stakeholders of plans deviations &outcomes.



Requirements

ExperienceRequired:


  • Atleast5 years of overall marketing work experienceinIndiamarket / USMarket

  • Atleast2 years experience as a growth marketing manager leading a team atthe intersection of all things marketing to acquire nurture andclose leads acrossat least 4 functions from those mentionedbelow:

1PaidAcquisition ( SMM SEM Affiliates)

2CRO

3CRMFunnel Nurture (WABA EmailsNewsletters)

4DigitalEvents

5Communities

6Measurement&Reporting


Experiencein a startup or entrepreneurial venture in the education space isnot compulsory but would be a bigplus


  • Excellentverbal and written communication skills

  • TheAbility To Hustle:Abilityto work in afastpaceddynamic and often ambiguous environment where multitasking andprioritizing is highlyessential

  • Detailoriented:Abilityto critically analyze problems and solutions indepth with an eyefor zerodefectoutputs

  • Toleranceforambiguity:which translates to a getitdone rather than waitforperfectionapproach

  • Abusinessoriented creative:Drivingbusiness outcomes through creativeinitiatives

  • Iterativeproblemsolving:whichtranslates to structuring problems and iterating oncreative/implementablesolutions

  • Biasto own hustle anddeliver:meaning proactively taking the lead with new initiatives &owning outcomes bydefault

  • Obsessionwith process excellence:Beingindependent and detailed with all inputs andoutputs

  • Caringand inspirational teammate:whichtranslates to bringing the best out of every colleague always:)



You ll be set up for success as a Copy writer at Miles if: We areseeking a talented and creative Copywriter to join our team. Theideal candidate will have a passion for crafting compelling andpersuasive content that resonates with our target audience. As aCopywriter, you will be responsible for developing engaging copyfor various channels, including websites, social media, emailcampaigns, advertisements, and moreWrite clear, compelling, andpersuasive copy for various marketing materials, includingwebsites, blogs, social media, email campaigns, advertisements, andprint materials. Collaborate with the marketing and creative teamsto develop content strategies and ensure brand consistency. Conductthorough research on industry-related topics to ensure accurate andup-to-date content. Edit and proofread copy to ensure it is free oferrors, adheres to brand guidelines, and meets high-qualitystandards. Stay up-to-date with industry trends and best practicesto continually enhance content quality and effectiveness. Workclosely with designers, developers, and other team members toensure a cohesive approach to content and design. Participate inbrainstorming sessions to generate creative ideas and concepts formarketing campaigns. Adapt writing style to different targetaudiences and platforms to maximize engagement and effectiveness.Bachelor's degree in English, Journalism, Communications,Marketing, or a related Fields. Skills & Qualifications Provenexperience as a Content Writer, preferably in a senior orleadership role. Strong portfolio showcasing a diverse range ofwritten work. Exceptional writing, editing, and proofreadingskills. In-depth knowledge of content marketing principles, SEObest practices, and digital marketing trends. Familiarity withindustry-related software and tools. Excellent communication andcollaboration skills. So, what next? If you have a passion forhustle, prioritize work above all, and share our enthusiasm foredtech, we warmly encourage you to apply and embark on thisexciting journey with us. Together, we will cover Miles and achieveremarkable milestones, shaping the future of accounting talent andrevolutionizing the edtech landscape

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