Growth Marketing Manager

1 month ago

Banga Rural, India Miles Education Private Limited Full time

We are looking for Sr/Growth Marketing Manager lead in developing & operating longterm marketing strategies our products. You ll be responsible for presenting our products in ways that will strengthen our brand and boost growth throughout TOFU MOFU & BOFU. This role requires a strong bias for data & measurement what isn t measured cannot be improved.

Key Responsibilities:

  • Strategic

    • Build a strong GTM strategy to help the product reach its target audience at scale to deliver growth at optimum costs

    • Strategize plan and execute bestinclass marketing campaigns across channels

    • Create & drive strategy with the right prioritization of initiatives to deliver the highest returns on marketing spends

    • Manage and own marketing budgets and promised business results

    • Drive user growth acquisition as well as retention for the product

    • Own product research consumer insights communications and positioning

  • Analytical

    • Analyze user funnels and optimize them for maximum conversion

    • Continuously track and measure campaign performance and come up with actionable insights

  • Collaborative

    • Work with various teams (strategy content performance marketing design product and sales) to implement strategies & initiatives.

    • Collaborate with internal stakeholders on campaign production schedules modify activity and notify stakeholders of plans deviations & outcomes.



Requirements

Experience Required:


  • Atleast 5 years of overall marketing work experience in India market / US Market

  • Atleast 2 years experience as a growth marketing manager leading a team at the intersection of all things marketing to acquire nurture and close leads across at least 4 functions from those mentioned below:

1 Paid Acquisition ( SMM SEM Affiliates )

2 CRO

3 CRM Funnel Nurture (WABA Emails Newsletters)

4 Digital Events

5 Communities

6 Measurement & Reporting


Experience in a startup or entrepreneurial venture in the education space is not compulsory but would be a big plus


  • Excellent verbal and written communication skills

  • The Ability To Hustle: Ability to work in a fastpaced dynamic and often ambiguous environment where multitasking and prioritizing is highly essential

  • Detailoriented: Ability to critically analyze problems and solutions indepth with an eye for zerodefect outputs

  • Tolerance for ambiguity: which translates to a getitdone rather than waitforperfection approach

  • A businessoriented creative: Driving business outcomes through creative initiatives

  • Iterative problemsolving: which translates to structuring problems and iterating on creative/implementable solutions

  • Bias to own hustle and deliver: meaning proactively taking the lead with new initiatives & owning outcomes by default

  • Obsession with process excellence: Being independent and detailed with all inputs and outputs

  • Caring and inspirational teammate: which translates to bringing the best out of every colleague always :)



You ll be set up for success as a Copy writer at Miles if: We are seeking a talented and creative Copywriter to join our team. The ideal candidate will have a passion for crafting compelling and persuasive content that resonates with our target audience. As a Copywriter, you will be responsible for developing engaging copy for various channels, including websites, social media, email campaigns, advertisements, and moreWrite clear, compelling, and persuasive copy for various marketing materials, including websites, blogs, social media, email campaigns, advertisements, and print materials. Collaborate with the marketing and creative teams to develop content strategies and ensure brand consistency. Conduct thorough research on industry-related topics to ensure accurate and up-to-date content. Edit and proofread copy to ensure it is free of errors, adheres to brand guidelines, and meets high-quality standards. Stay up-to-date with industry trends and best practices to continually enhance content quality and effectiveness. Work closely with designers, developers, and other team members to ensure a cohesive approach to content and design. Participate in brainstorming sessions to generate creative ideas and concepts for marketing campaigns. Adapt writing style to different target audiences and platforms to maximize engagement and effectiveness. Bachelor\'s degree in English, Journalism, Communications, Marketing, or a related Fields. Skills & Qualifications Proven experience as a Content Writer, preferably in a senior or leadership role. Strong portfolio showcasing a diverse range of written work. Exceptional writing, editing, and proofreading skills. In-depth knowledge of content marketing principles, SEO best practices, and digital marketing trends. Familiarity with industry-related software and tools. Excellent communication and collaboration skills. So, what next? If you have a passion for hustle, prioritize work above all, and share our enthusiasm for edtech, we warmly encourage you to apply and embark on this exciting journey with us. Together, we will cover Miles and achieve remarkable milestones, shaping the future of accounting talent and revolutionizing the edtech landscape

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