Field Marketing Executive

1 month ago


Sany, India Workis Solution Full time
OverviewThe FieldMarketing Executive plays a crucial role in driving brand awarenessand customer engagement at the local level. They are responsiblefor creating and executing marketing strategies to promote productsor services effectively within specific geographic areas. Thisposition is essential for creating a strong market presence anddriving sales through targeted promotionalactivities.KeyResponsibilities
  • Develop andimplement field marketing plans aligned with overall marketingstrategies
  • Identify local market opportunitiesand potential partners forcollaboration
  • Organize and execute eventsproduct demonstrations and promotionalactivities
  • Establish and maintain relationshipswith local businesses organizations and mediaoutlets
  • Analyze market trends and competitoractivities to adjust marketing strategiesaccordingly
  • Monitor and report on theeffectiveness of field marketingactivities
  • Collaborate with sales teams toensure alignment of marketing and salesactivities
  • Provide training and support tolocal sales teams and distributors
  • Manage theallocation and distribution of marketing materials andresources
  • Conduct market research to identifycustomer preferences and behavior
  • Ensurecompliance with local regulations andguidelines
  • Represent the company at localevents trade shows and exhibitions
  • Contributeto the development of innovative marketingcampaigns
  • Utilize digital marketing tools andsocial media platforms for localpromotions
  • Track and analyze key metrics toevaluate marketing ROI
RequiredQualifications
  • Bachelors degree inMarketing Business Administration or relatedfield
  • Proven experience in field marketingbrand promotion or similar roles
  • Demonstratedability to plan and execute successful marketing campaigns at thelocal level
  • Excellent communication andinterpersonal skills
  • Strong negotiation andnetworking abilities
  • Proficiency in marketresearch and data analysis
  • Ability to workeffectively in a fastpaced dynamicenvironment
  • Strategic thinking andproblemsolving skills
  • Knowledge of digitalmarketing tools and social mediaplatforms
  • Understanding of local marketdynamics and consumer behavior
  • Flexibility totravel within the assigned territory asneeded
  • Experience in collaborating withcrossfunctional teams
  • Proficient in MS Officeand marketing software applications
  • Proactiveand resultsdriven mindset
  • Adherence to ethicaland professionalstandards

communication,sales,negotiation,fieldmarketing,market research,customer



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