Digital Marketing Executive

4 weeks ago


Sany, India Bista Univarsal Limited Full time
Overview:The DigitalMarketing Executive plays a crucial role in developing andimplementing digital marketing strategies to increase brandawareness drive traffic to the company s website and generate leadsor sales. They are responsible for managing digital campaignsanalyzing data and optimizing digital platforms for maximumperformance.KeyResponsibilities:
  • Develop andimplement SEO and SEM strategies to drive website traffic andincrease brand visibility
  • Manage and optimizedigital campaigns across various channels such as social mediaemail and display advertising
  • Analyze keymetrics and tweak strategy as needed to improve campaignperformance
  • Create and manage content marketingstrategies including blogging email and socialmedia
  • Collaborate with external agencies andvendors to execute marketinginitiatives
  • Monitor and report on theperformance of digital marketing campaigns gain insight and assessagainst goals
  • Stay updated on industry trendsand best practices
  • Identify new trends indigital marketing evaluate new technologies and ensure the companyis at the forefront of industrydevelopments
  • Utilize strong analytical abilityto evaluate endtoend customer experience
  • Assistin the development and execution of communication/contentstrategies via socialcommunities
RequiredQualifications:
  • Bachelor s degree inMarketing Business or a related field
  • Provenexperience as a Digital Marketing Executive or similarrole
  • Demonstrable experience leading andmanaging SEO/SEM marketing database email social media or displayadvertising campaigns
  • Highly creative withexperience in identifying target audiences and devising digitalcampaigns that engage inform andmotivate
  • Experience in optimizing landing pagesand user funnels
  • Solid knowledge of websiteanalytics tools (e.g. Google Analytics NetInsight OmnitureWebTrends)
  • Experience in setting up andoptimizing Google AdWords campaigns
  • Stronganalytical skills and datadriventhinking
  • Uptodate with the latest trends andbest practices in online marketing andmeasurement
  • Experience with A/B andmultivariate experiments
  • Strong analytical andproject management skills
  • Strong interpersonaland analytical skills
  • Excellent written andverbal communication skills
  • Certification inGoogle AdWords and/or Google Analytics is aplus

seo,sem,analytics,contentcreation,social media management



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