Digital Marketing Executive
2 months ago
Role: Digital MarketingExecutive
Industry: SoftwareIT/ITES
Functional Area: Marketing& Communication
Role Category: DigitalMarketing
Brief
We are looking for an experienced and resultdriven DigitalMarketing Executive to join our marketing team As a DigitalMarketing Executive at our company you will be solely responsiblefor setting up implement and managing the companys digitalmarketing strategy. We are expecting you to have experience and abig passion for digital marketing technologies and a keen interestin trends.
JobDescription
Develop adigital marketing strategy & program for company &products. Plan and execute all web SEO/SEMdatabase marketing email social media plans.Develop a prioritized calendar supporting the annualbusiness plans with digital campaigns that are aligned with theoverall brand/product campaigns. Plan andmonitor the ongoing company presence on social media (LinkedIn IGTwitter Facebook YouTube etc.) Launchoptimized online adverts through Google Adwords Facebook etc. toincrease company and brand awareness. Plandevelop & execute effective Lead generation campaigns throughdigital platforms. Be actively involved in SEOefforts (keyword image optimization etc.) Workwith the creative agency to publish Blogs.Manage the daytoday function of digital marketingincluding Social Media Digital Content Digital Production websiteupkeep and KPI tracking. Provide creativeideas for content marketing and update websiteMeasure performance of digital marketing efforts using avariety of Web analytics tools (Google Analytics WebTrends etc.).Leverage Digital Data Analytics to advise on key Digital Marketingpriorities. Respond to customer enquiriesreceived through any digital channels. Reviewtechnologies and explore new developments in the digitallandscape. Work closely with cross functionalteams across Product IT legal regulatory to ensure DM activitiesoccur within the ambit of processes and regulations.
Qualification andExperience
- Bachelors degree or equivalent in Digital MarketingBusiness Marketing journalism public relations or relatedfield.
- Experience of minimum 3 years in thedomain.
- Proven experience in digital marketingin an agency B2B IT or telecom companies.
- Expert in SEO Website management Performance Marketing
- Understanding of the principles of design fordigital communications
- Experience in engagingwith reputed digital marketing agencies.
- Expertise in Blogging.
- PaidAdvertising experience using FB/Google or any otherplatforms.
TECHNICALSKILLS
- Expert indigital marketing tools like Google Analytics Search Console GoogleTrends Tag Manager Grammarly Uber Suggest TubeBuddy Canva ZOHO CRMEmail Marketing platforms etc.
- Basicknowledge about HTML Python & R programming is an addedadvantage.
- Working knowledge of MicrosoftOffice.
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