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Digital Marketing Executive
7 days ago
- Coordinating with agency teams for managing paid media campaigns, website performance, email marketing, and key areas like Google campaigns, paid social campaigns, SEO, tech development, and analytics.
- Coordinating with internal teams for customer service, customer database, and lead management.
- Monitoring and ensuring smooth workflow and delivery of all jobs and tasks both internally and externally on a day-to-day basis.
- Actively contributing to the functioning and productivity of external agencies to optimize spends continuously.
- Supporting the Brand Manager in coordinating for creative and content PR activities, BTL/Events agencies, etc., as needed.
- Ensuring timely delivery of all marketing and communication requirements while strictly adhering to brand guidelines.
- Managing the brand's online presence across all digital platforms and monitoring community conversations under the Brand Manager's supervision.
- Maintaining MIS, including daily task lists, lead tracker, job status reports, MOMs, Brand & Competition tracker.
- Working with internal stakeholders, including Customer Care, Sales, and Business Development.
- Staying updated on the latest developments, trends, and platform updates.
- Tracking category and competition regularly.
- Supporting the development, planning, and execution of brand marketing and communication strategies, plans, programs, and calendars.The ideal candidate should have:
- A MBA degree preferably or at least a Bachelor's Degree.
- 3-4 years of experience either on the brand side, agency side, or a combination of both.
- Extensive experience in working with digital marketing agencies.
- Hands-on delivery experience, meeting deadlines and targets.
- Digital native with a strong grasp of digital marketing management across multichannel campaigns, ideally with experience working on well-known brands.
- Excellent command of English, both written and spoken, with good presentation skills.
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