Digital Marketing Manager

4 weeks ago

Sany, India APPSeCONNECT AUTOMATION PRIVATE LIMITED Full time
MARKETINGHYBRID DIGITALMARKETING MANAGER Hi I mJhilik VP Marketing at APPSeCONNECT. We re building anintegration platform throughwhich enterprises can connect their business applications like ERPsystems (SAP Microsoft Dynamics NetSuite and others) with ecommercewebsites CRM solutions and more. Overthe past year APPSeCONNECT has undergone a phenomenal evolutionOver 1200 businesses have embraced our platform shifting fromtraditional integration approaches to our robust timetested andscalable solution. Join us in revolutionizing the way businessesconnect and grow Here s a quickYouTubeVideo to learn more aboutAPPSeCONNECT As we scale our efforts in 2023 and beyondwe re constantly looking for smart and talented individuals tolearn and grow with us and make an impact in the B2B SaaS industry. Aconcise glimpse into the role As a DigitalMarketing Manager you play a pivotal role in overseeing paidacquisition campaigns and driving growth across diverse channels.Reporting directly to the VP of Marketing your primaryresponsibility is to execute digital marketing activities alignedwith key initiatives and growth strategies. Your focus centers on delivering measurableresults utilizing data analysis to optimize and enhance the overallimpact of our marketing efforts. In this dynamic position youcontribute to the strategic vision of the company ensuring a robustand effective presence in the digital landscape. YourTime Will Be Invested In
  • StrategicCampaign Management:

  1. Developexecute and manage paid acquisition campaigns across variouschannels (SEM SMM PPC etc.) to achieve measurable results in leadgeneration customer addition and revenue growth.
  2. Optimize marketingcampaigns by improving key performance metrics like conversionrates clickthrough rates and costperacquisition.

  • InnovativeGrowth Strategies:

  1. Identifytrends and insights optimizing spend and performance based ongathered insights.
  2. Brainstorm andexecute creative growth strategies planning executing and measuringexperiments and conversion tests.

  • BudgetOversight and ROI:
  1. Develop and maintainbudgets ensuring all marketing efforts deliver a positive ROI andmaintain a good ROAS ratio.
  2. Evaluate emergingtechnologies providing thought leadership for adoption whereappropriate.
  • CollaborativeMarket Presence:
  1. Collaborate withinternal teams for optimizing the CRO of landing pages and ads.
  2. Work with agenciesand vendor partners conducting market research to stay informedabout industry trends and competitor activity.
  • ContinuousLearning and Adaptation:
  1. Stay updated with thelatest trends and best practices in performance marketing applyingthem to enhance campaign performance.
  2. Identify criticalconversion points and dropoff points optimizing user funnels forimprovedoutcomes.
Requirements
  • Demonstrableexperience creating and managing PPC campaigns search/displayadvertising marketing databases email generation and validationand/or content distribution.
  • Strong understandingof digital marketing tactics including social media advertisingpaid search and display advertising and email marketing.
  • Experience inoptimizing landing pages and user funnels.
  • Solid knowledge ofwebsite analytics tools (e.g. Google Analytics Webmaster SEMrushetc).
  • Experience insetting up and optimizing Google AdWords campaigns.
  • Knowledge in LinkedInAds Facebook Ads Twitter Ads.
  • Familiarity withSales enablement and engagement platforms like Apollo.io Klentyetc.
  • Familiarity withB2B Lead Generation and validation Software like LeadfeederFactors.ai etc.
  • Familiarity with CRMtools like HubSpot Dynamics CRM etc.
  • Interest in leadgeneration data collection and outreach for B2B companies.
  • Organized individualwith a knack in creating and managing marketing databases.
  • Strong communicationand collaboration skills with the ability to work effectively incrossfunctional teams.
Qualifications:
  • GraduationDepartment: Bachelor s or Master s degree in marketing or anyrelated field.
What s in it for you
  • Make Friends& Fans Work with zeal get recognized bondwith likeminded people and witness your work impacting businessespositively across the globe
  • Work with the Best Minds Your expertise matters Get the opportunity toclosely work with our founders. the leadership team and gainknowledge from some of the best minds in the domain.
  • Join a Hybrid Workplace Choose your location not the other way round. OurDigital workplace keeps you connected across both work and home.
  • Work and Play TogetherTeam WorkVacations or Workcations on the houseTravel stay and slay with your team and get endless opportunitiesto bond work and explore together.
  • Competitive compensationSalary Incentives ESOPS
  • Health is Wealth Get companywide medical insurance and health policies
  • Interaction is the keyHave inperson gatherings meetups hackathons andcultural events
  • Keep EvolvingWe organize learning and development programs toupskill employees
  • State of theArt Infrastructure We provide topoftheline equipmentand the latest technology both for inoffice experience and ourdigital workplace. For there should be no glitch amidst creativity
At APPSeCONNECT we believe inthe power of Connections.
  • The Product Our intelligent integration platform providessimple to use yet powerful automation to businesses across theworld. We aim to Connect businesses to a future of endlesspossibilities through automation.

  • TheMission Our aim is to make integrations betterfaster and more intuitive for everyone so that people can choosevarious bestofbreed applications to run their business and yet bindthem together efficiently.
  • What We Do We help businesses unlock productivity throughintegration and automation and accelerate time to marketfor organizations by rapidly identifying and automating as manybusiness and IT processes as possible.
  • Our Team Our BiggestFlex Our team is comprised of creativeindividuals dedicated to creating value for themselves whileclosely working with APPSeCONNECT. Every day is a new opportunityto explore new horizons. We believe in creative liberty and havemade APPSeCONNECT the perfect platform for automation champs toflex their innovative minds.

digitalmarketing,growth strategies,b2b,leadgeneration,campaigns

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