Manager Category Management Sportswear FTW BU Sportswear
2 weeks ago
Manager Category Management Sportswear FTW
BU Sportswear – Emerging Markets
Area : Emerging Markets
Department : Brand (BD-1)
Direct Reporting Line : Senior Manager Category EM
Dotted Reporting Line:
Subsidiary/territory : India / Emerging Markets
Location: Gurgaon
GSMS Grade: M4
Purpose & Overall Relevance for the Organization:
As Manager Category Manager Sportswear Footwear you will drive the respective category business Net Sales in Emerging Markets
You will be the EM expert for Sportswear Footwear category understanding consumer trends, distribution opportunities and competitor strategies.
To succeed you will collaborate with EM cluster/country organizations and Channel teams to identify and address business opportunities in the market and deliver against those by collaborating with the Global Business Unit throughout the seasonal Go-to-Market process.
You will be the point of contact for Sportswear Footwear in EM not only for pre-season planning but also for in season tracking, monitoring, and actioning.
Together with the Senior Manager Sportswear & the BU Head you will develop seasonal, fiscal, and long-term strategic plans to grow profitable market-share for Sportswear Footwear.
Key Responsibilities:
Drive the category management for Sportswear Footwear across all KPIs, with the objective to grow the business across EM Countries & Channels. Execute the seasonal Go-To-Market process and calendar milestones for your respective category in Emerging Markets. Define an effective Emerging Markets Category Range that allows Clusters to maximize their opportunities. Build a Category “Common Range” as the foundation of your EM Range that ensures a consistent Brand Footprint with a focus on adidas own channels without compromising on any commercial opportunities. Ensure all your BU ranging activities in RMA and M-3 follow the Mops Milestones and timelines. Drive decision making through data analytics & category tracking paired with consumer trends and market opportunities. Facilitate efficient communication with respective Cluster and Channel stakeholders, to enable executional excellence as well as driving upwards communication to Global stakeholders. Drive Sportswear Footwear with a specific focus on growing Franchises and leverage Halo Models across channels and work with Channel stakeholders to ensure an elevated consumer experience. Work closely with Brand Activation, Omnichannel & Membership teams to ensure executional excellence of Category activations & Key Moments to drive Full Price Sell-through Review Seasonal Volumes across the Business segments and action against.KPIs:
EM Net Sales, EM Sportswear Footwear Net Sales & Growth Effectiveness of EM Sportswear Footwear Category Range & EM Common Range Executional excellence across seasonal Go-To-Market Milestones to enable stakeholdersKey Relationships:
EM Business Unit Sportswear & Training Team EM Horizontal Brand Teams (Mops, CtC, Brand Activation) EM Business Units (Running, Football, Originals, Outdoor) EM Cluster/Country Category Management/CtC EM Channel, Finance, Demand Planning Global Business Unit Training & SportswearKnowledge, Skills, and Abilities :
Passion for Sport, Fitness & Fashion Respectful Team-player Understanding of Sportswear Footwear market, distribution channels & consumer trends Strong analytical skills structured and process oriented. Ability to communicate with Senior Leadership in Global & Local teams. Experience in Category Management, Merchandising, Consumer Experience is a plus. Ability to lead stakeholders x-functionally.Requisite Education and Experience / Minimum Qualifications:
University Degree in Business or Marketing Category Management/ Ranging/ Merchandising- or Account Marketing / Sales Experience Advanced user of Excel, PowerPoint and Power BI Fluent in English (verbal and written)-
Gurugram, India adidas Full timeManager Category Management Sportswear FTWBU Sportswear – Emerging Markets Area: Emerging MarketsDepartment:...
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