Brand Activation Officer
4 weeks ago
About Client:
Our Client is one of the oldest Company operating in the Sweeteners and Nutraceuticals space. It has a diversified portfolio of products, including bio-products, nutraceuticals, and co-generation of power. It is also a leader in organic farming and sustainable agriculture.
Job Summary:
The Brand Activation Officer is responsible for planning, executing, and evaluating brand activation initiatives at retail locations. This role involves developing strategies to enhance brand visibility, deploy in-store activities, engage customers, and drive sales through effective activation campaigns.
Qualification:
Any Bachelor’s degree
Locations:
Chennai & Bangalore
Experience:
Brand Activation, Field Marketing
Roles & Responsibilities:
Planning – Strategy – Execution:
Develop a comprehensive brand activation calendar aligning with an overall marketing plan.
Plan & execute the modern trade promotions, and brand initiatives in-alignment with the store & sales team.
Collaborate with the internal team (Sales & Brand) to integrate brand activations seamlessly.
Co-ordinate with 3rd party vendors for timely deployment of POS collateral, in-shop activities, logistics, and necessary brand collateral Reporting & Analytical:
Evaluate the effectiveness of brand activations through metrics such as sales (Pre-During-Post), and customer feedback.
Drive cost-efficient and scalable modules for long-term executions.
Periodic reports submission on the performance of the brand activation initiatives.
Providing timely reports on competitive initiatives
Collaboration:
Work closely with the Marketing team to ensure brand hygiene standards are followed & implemented seamlessly.
Co-ordinate with MT Sales team to align activations and sales goals.
Liaise with external vendors for timely execution of brand activations
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