Brand Manager-Foods, Mumbai
2 months ago
Job Description:
Job Purpose:
The position is responsible for the overall top-line and bottom-line target achievement in all geographies by focusing on the specific activities below. The product line involves any brand in our consumer care segment.
Responsibility:
• Develop and sharpen the brand code for the brand / category in consideration.
• Develop and refine the brand architecture in view of the competition and market trends.
• Develop a new product funnel for the brand and the manager is responsible for clearing the stage gates for the new products.
• Responsible for building consumer insights for the brand.
• Effectively connect with the advertising teams to create collaterals to communicate the brand proposition.
• Develop Activations / BTL activities.
• Effectively design media campaigns and work with the agencies to develop them.
• Liaise with the sales team for effective deploying of BTL activities and monitor performance of schemes and trade activations.
Skills/Qualifications:
• MBA from Premier Institute (2018/20 batch)- IIM Ahmedabad / Bangalore / Calcutta
• Minimum 2 years’ experience in FMCG Marketing team, in the F&B categories
Key Skills :
Food
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