Associate Brand Manager

2 months ago


Bangalore City, India TVS Motor Company Full time

Education Qualification MBA and engineering background would helpWork Experience 3 to 6 YearsPurpose of the roleCustodian of the brand. Effectively monitors the routine functioning of brand with strong focus on planned target achievement. Continuous immersion with customer and channel to bring about insights and counter measures for the smooth functioning of the brand. Monitoring of spends and spend efficiency Role Description1) Understand the target customer of given brand and give feedback 2) Plan achievement of volume and market share in key geographies3) Closely interact with the sales teams to understand gaps and requirements to achieve the deployed targets and implement counter measures to mitigate risks.4) Maintain MIS and other inputs required for the smooth functioning of brand5) Sales planning by brand ,variant ,geography6) Monitoring of resources and efficient deployment7) Concieve and implement innovative in market activation and monitor impact8) Improve in – store experience through appropriate and standard POSM, display and adherence to brand voice



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