Associate Creative Director/ Brand Manager
4 weeks ago
Nalli is growing rapidly in both online and offline expansion and we are looking for a talented creative and entrepreneurial marketing professional with strong experience in brand management, creating and executing marketing strategies and coordinating large-scale marketing campaigns with sales objectives.
We are looking for a creative and entrepreneurial Associate Creative Director/Brand Manager with strong all-around experience in marketing as we refresh an iconic 95-year old brand for the new, dynamic marketing age
About the Company
Established in the year 1928, Nalli has been a leader in the textile and retail business, and a household name for exquisite silks. For 90 years, Nalli has been an iconic heritage brand steeped in tradition, beloved by sari-wearers everywhere, known for its trust, quality and family values.
The Ideal Candidate
Strong consumer focus, results-oriented, and bias for action
Sound business acumen and intuition about fashion brands and ecommerce
Hands-on understanding of ATL, BTL and Digital channels
“Gets” organic marketing, social media and what it takes to build a fashion brand online
Good at Leadership Interactions; will interact directly with MD, Store GMs, cross-functional collaborators
Must have handled photoshoots
Has contacts in industry with agencies, production houses, fashion photographers, media buying houses etc
Roles/Responsibilities -
Brand Strategy
Own the annual marketing budget; Build a marketing plan and calendar to execute against sales goals; Optimize use of budgets and resources across marketing communication mix
Set up marketing input and output goals; Design, track and analyze metrics for all marketing activity; Do post campaign analysis, ROI and reporting.
Create & follow Brand Manual, Values, Design guidelines and ensure all creative collateral adheres to same
Develop the category's editorial direction, style guidelines, merchandising calendar, collateral / 3photoshoot calendar, promotions, packaging
Manage brand delivery and consistency in visuals and tone across all communication mix
Brand Management
Finding the right people for the right campaign/Job. Judgment
Create innovative and scalable marketing campaigns from ideation to execution, including content marketing, social engagement and offline event exposures.
Work with external partners (creative agencies, production houses, fashion photographers, models, stylists, merchandizers, etc.) where needed to build impactful marketing
Brief the externals, project manage campaigns, compare & negotiate vendor costs; take full ownership for driving outcomes with internal or externals; Ensure deliverables are executed on time and budget.
Oversee execution of ATL and BTL activities for brand, both online and offline
Oversee the creative production of any artwork / collateral before publication in any form
Manage blocking issues, provide escalation management, anticipate and make trade-offs, and meet committed delivery timelines.
Identify and engage with the right stakeholders, both internal and external, to facilitate the smooth execution of marketing initiatives.
Conduct negotiations and secure deals that drive value for the brand while optimizing costs and resources
Building an organic brand presence
Develop a clear social media strategy appropriate for the brand and suitable to each medium
Identify, liaise and manage influencers via social media channels to help brand increase brand awareness and credibility. Nurture relationships with fashion editors, guerilla PR strategies to drive the brand’s organic coverage
Build a strong brand experience for the customer through customer-centric initiatives (eg: loyalty program, omnichannel activations, gamification, offline events etc) that improve brand quotient and sales goals
Reach new audiences by revitalizing the brand and adopting a creative and innovative approach
Salary
Depending upon the experience
Job Location Full time | In-office position
Nalli Corporate Office
66, Indiranagar Double Rd, Eshwara Layout,
Indira Nagar,
Bengaluru, Karnataka 560038
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