Creative Director Copy
1 month ago
Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India) Dentsu international comprises of five leadership brands - Carat, dentsu X, iProspect, Dentsu Creative and Merkle , each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach the never before
Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.
In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.
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Summary:
Brand within Dentsu Internationa l: Dentsu Creative
Job Title : Creative Director - Copy (Digital)
Location : Bengaluru
Experience: 8 to 12 years of extensive experience in copywriting within digital or integrated marketing agencies, mainstream advertising, new media, marketing, or similar roles in mainline or digital agencies. (Candidates with experience from other industries will not be considered for this position)
Job Purpose:
We are looking for an exceptionally talented and experienced Creative Director specializing in copywriting for the digital and mainline space to lead our creative team. As the Creative Director - Copy (Digital), you will play a crucial role in shaping and executing creative strategies for our clients' digital marketing campaigns.
Key Accountabilities
Lead and execute short-form & long-form copy development for brand engagements.
Collaborate with cross-functional partners to create novel and original work for a variety of audiences.
Participate in brainstorms and contribute ideas for digital media clients.
Work with the social media team to develop content strategies and content calendars for social media clients.
Team with Art Supervisor to produce standout and strategically focused concepts and campaigns.
Work with the art team to bring their ideas to life.
Partner with Creative, Account and Client teams to ensure copy that advances creative brief objectives and accomplishes marketing objectives.
Present creative concepts and strategies to clients, showcasing the value of the copy in achieving their marketing goals.
Mentor and develop the copywriting team, fostering a collaborative and high-performing creative environment.
Manage and work independently, under tight deadlines, while juggling multiple projects.
Client servicing.
Deliver award-worthy work.
Professional Skills:
Proven experience as an Associate Director-Copy in the mainline marketing industry, with significant experience in crafting copy for various digital/integrated platforms.
A strong portfolio demonstrating creative and impactful copy for digital marketing campaigns.
In-depth knowledge of SEO principles and practices to optimize copy for search engines.
Familiarity with social media platforms and their nuances in copywriting for engaging and shareable content.
Strategic thinking and the ability to translate marketing briefs into compelling and results-driven copy.
Track record as a creative problem solver with a knack for fresh ideas and a new perspective.
Bachelor's degree in English, Journalism, Marketing, or a related field.
Excellent leadership and communication skills, with the ability to motivate and guide a creative team.
Team player, Presentable and good client interfacing skills.
A passion for keeping up with industry trends, new technologies, and emerging platforms in the digital marketing space.
Ability to recognize strong creative ideas and see them through to completion.
Ability to sell ideas to other members of the creative team and to clients.
Ability to thrive under pressure in a fast-paced environment.
Ability to meet deadlines for multiple projects simultaneously.
Should be able to handle pressure and be comfortable with strict timelines.
To apply, pls apply here as well as send us your updated cv mentioning the below details to (so we are able to process your candidature faster):
Email subject: Ref: LinkedIn – Creative Director - Copy with Dentsu Creative, Bengaluru
Name:
Current company:
Designation:
Total Years of Experience in copywriting:
Annual CTC:
Expected CTC:
Notice period:
Portfolio Link:
Please attach your CV.
We thank you for sending us your profile & details for this role . If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome
Working with us
By joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people worldwide and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers, always learning and always listening to shape ideas, create culture and change behaviour. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.
Our Values
We believe our work can only resonate in the modern world if the people behind it reflect the modern work. We can only be truly relevant when we create a truly inclusive culture where everyone can thrive. That means – we are tough on the work but gentle with each other. We lead with empathy and are always listening and always learning. We support each other, we cheer for each other, we win together. We celebrate difference as the only way to make the work that makes a difference.
Next Steps
Sound exactly like the sort of role for you? Apply now
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