Lead-Brand Management
3 weeks ago
Unique Job Role
Lead Communications: Titan Watches
Function
Marketing
Reporting to
Head Marketing Titan
Business
Corporate
Grade
Date
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Job Details
To manage the end to end communications on ATL, BTL, Digital and social media for Titan watches. Primary responsibility will be to interface with the media and creative agency and develop world class communication around the entire Titan Watches Portfolio
External Interfaces
Internal Interfaces
Vendors Design Team Marketing team Communication agencies Quality Management team After sales service teamJob Requirements
Education
MBA form a premier college (preferably marketing)Relevant Experience
10+ years of experience of developing communication in FMCG / retail organisationBehavioural Skills
Thinks big Business savvy Entrepreneurial drive Nurture relationship Influence for impact Ability to lead diverse team Accountability Believes in people Curious Is passionate about categories and productsKnowledge
Category knowledge Product knowledge Commercial and financial acumen Latest trends in lifestyle spaceProcess Contributions
Process Contribution
Process Outcome
Performance Measure
Branding and Digital Marketing plan
Define the band positioning among the target consumers and lead the briefing of the agencies (creative, media, digital, etc.) for developing the plan to achieve the brand objectives Evaluate the plan developed by the agencies and provide inputs to refine the plan to ensure the plan is robust to meet the envisaged objectives Finalise the plan provide required approval post agreement on the budget and allocate the budget for each campaigns Branding strategy and plan Brand brief Brand engagement score Adherence to branding guidelinesBrand plan execution & performance assessment
Ensure the execution of the branding initiatives periodically as per the finalised plan Provide appropriate recommendations on the branding initiatives to ensure the best presentation of the brand Find newer and interesting avenues to communicate – new age media and innovationsEnsure the execution of the branding initiatives periodically as per the finalised plan
Provide appropriate recommendations on the branding initiatives to ensure the best presentation of the brand
Ensure the execution of the branding initiatives periodically as per the finalised plan
Provide appropriate recommendations on the branding initiatives to ensure the best presentation of the brand
Marketing : Partnering with Channel and Product Management: Product Performance Monitoring
Monitor the performance of the newly introduced product and the existing product portfolio to optimise the performing inventory and liaison with Product Teams to ensure cogent story telling on the brand and new product launches Provide recommendations on the products basis the product performance for incremental product improvements and killing of poor performing SKUs. Provide inputs on the activation plans ensure the execution of the plan to boost the sales especially for poor performing products Understanding Channel and liaisoning with Channel partners to ensure a ‘one brand’ look across all channels Healthy inventory mix Average monthly sales Gross Contribution-
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